Mumbai: Nickelodeon India concluded a successful July-September quarter, launching innovative campaigns that engaged children across the country. Even during this non-festive period, the brand maintained a strong presence through immersive experiences in both urban and local communities, reinforcing its status as a leading destination for kids’ entertainment.
The brand leveraged key moments to create extraordinary experiences. For Teacher’s Day, the #FeatureYourTeacher campaign featured Nicktoons Chikoo and Bunty visiting Parvarish Special School and Ryan International School in Delhi, celebrating educators. On Friendship Day, they brought excitement to Shrimad Rajchandra Divine Touch School in Ahmedabad under the #ToastYourDost campaign. In Chennai, Nickelodeon collaborated with Space Kidz India to provide a space exploration experience led by Abhimanyu from “Abhimanyu Ki Alien Family.” The release of “Motu Patlu and Mission Kung Fu Kid” included interactive storytelling sessions in Ahmedabad, merging entertainment with engagement.
Anu Sikka, Business Head – Kids TV Network, Viacom18, stated, “At Nickelodeon, we strive to create experiences that inspire learning and joy. This quarter, we deepened our engagement with kids through immersive collaborations. We look forward to partnering with brands as we enter the festive season.”
The quarter also saw the expansion of Nickelodeon’s School Contact Program, engaging thousands of children through creative experiences. This initiative further solidified the brand’s on-ground presence.
Nickelodeon’s success is evident in its growing number of sponsors, including Yipee, Complan, MamaEarth, Dr. Oetker, and others. These partnerships reflect the brand’s strong connection with its young audience.
Additionally, Nickelodeon’s collaboration with Fevicreate Idea Labs for Pidilite’s art competition recently won the ANN Award for “Best Live Action Program” in the Kids’ category, showcasing its leadership in captivating and educational content.
Ms. Sheetal Labru, Principal of Ryan International School, expressed her excitement about the partnership, stating, “We’re thrilled to collaborate with Nick for Teacher’s Day, creating memorable experiences for students and teachers alike.”
Our approach is to make learning enjoyable, impactful, and therefore, easy to internalise for young children. This Friendship’s Day, we’re thrilled to join hands with Nick to celebrate the special bond of friendship, combining our vision with a fun and memorable activity” added, Sapna Shroff, Trustee, Shrimad Rajchandra Divinetouch
Dr. Srimathy Kesan, Founder and CEO of Space Kidz India, remarked, “We aim to inspire children in space science, and our collaboration with Nick allows us to make learning exciting and accessible.”
As the festive quarter approaches, Nickelodeon plans to deliver even more excitement with events for Children’s Day, Diwali, Christmas, and New Year, providing brands with opportunities to connect with young audiences.
Nickelodeon India continues to redefine kids’ entertainment by fostering meaningful connections across various platforms. The brand remains dedicated to delivering experiences that spark imagination and create lasting memories for children.
