In 2024, ‘Jhamkudi,’ the top-grossing Gujarati film earning ₹25 crores, will premiere on ShemarooMe on October 17. This awaited horror-comedy stars Manasi Parekh, a National Award-winning actress, and introduces influencer Viraj Ghelani to Gujarati cinema.
Directed by Umang Vyas, ‘Jhamkudi’ cleverly combines humor and horror, transporting viewers to the enigmatic village of Raniwada, cursed by the wicked witch JHAMKUDI during the vibrant Navratri celebrations. The gripping narrative follows courageous real estate agent Bablo and royal family heir Kumud as they confront the terrifying wrath of the witch. Packed with unexpected twists, supernatural elements, and comedic moments, the film redefines the genre, appealing to fans of both horror and comedy.
Commenting on the film’s success, actress and producer Manasi Parekh says, “We set out to create a film that entertains while also provoking thought. The overwhelming response from audiences has been incredibly gratifying, and we are thrilled that ‘Jhamkudi’ has struck a chord with so many people. As we prepare for the world digital premiere on ShemarooMe, I truly hope we feel the same love and excitement from our fans during its OTT run. We’ve had many fans, both in India and abroad, asking for a sequel—especially after the amazing response at the Australia Gujarati Film Festival! Trust me, I would absolutely love to bring back our fantastic cast and crew. Filming in that beautiful 500-year-old palace in Gondal created such an eerie atmosphere for the movie. The crew even shared some spine-tingling stories about seeing a ghost in a flowing white outfit, which added to the supernatural elements of our story. It’s been a wonderful journey, and I can’t wait for everyone to experience it!”
The film also pushes the boundaries of Gujarati filmmaking with captivating visual effects that enhance the horror experience, immersing viewers in its supernatural world. Adding to its charm is the title track, a popular Gujarati song reimagined by renowned band Aghori Muzik, featuring Manasi Parekh’s enchanting vocals. This catchy tune has quickly become a fan favourite, perfectly capturing the film’s haunting vibe.
