Mumbai: Glance, a content and advertising platform, has promoted Sakshi Chadha to the position of Vice President – Brand Strategy & Marketing. Sakshi, who was previously serving as Director – Brand Strategy & Corporate Marketing at Glance, steps into her new role with a mandate to further strengthen the company’s brand positioning and marketing initiatives.
Taking to her LinkedIn handle to announce her new role, Sakshi shared, “I’m happy to share that I’m starting a new position as Vice President – Brand Strategy & Marketing at Glance!”
Sakshi brings over 19 years of extensive experience across brand strategy, corporate marketing, and consumer engagement to her new position. Prior to joining Glance, she held key roles at several prominent companies. From 2016 to 2022, she served as Head – Marketing, Communication & Customer Engagement at PAYBACK India, where she was responsible for driving customer engagement and brand communication strategies.
Before her tenure at PAYBACK India, Sakshi was the Marketing Head at Ritu Kumar from 2013 to 2016, where she led the brand’s marketing initiatives. She also worked at Aircel as Brand Manager from 2009 to 2013, managing brand development and communications. Additionally, Sakshi held roles at HDFC Bank, Bar Code India, and Modicare, where she gained significant experience in brand communication, public relations, and corporate marketing.
With her well-rounded expertise in Brand Communication, CRM & Consumer Engagement, PR & Corporate Communications, and Consumer Promotions, Sakshi has been instrumental in shaping the marketing strategies of the brands she’s worked with. At Glance, she has played a pivotal role in the development of innovative marketing campaigns that have resonated with a wide consumer base across multiple channels.
As Vice President of Brand Strategy & Marketing, Sakshi will lead Glance’s efforts in strengthening its brand narrative, driving consumer engagement, and expanding the company’s footprint in the fast-evolving digital ecosystem. With her leadership and deep industry insights, Glance aims to continue its growth trajectory as a leader in mobile advertising and content solutions.
