Guwahati: A cement brand Taj Cement has initiated a significant road safety awareness campaign across key locations in Northeast India, focusing on Guwahati, Shillong, and Golaghat. The initiative also leverages engaging social media campaigns to expand its reach and address critical road safety issues, including helmet use, seat belts, and the perils of drunk driving and over-speeding.
The campaign aligns with Taj Cement’s commitment to its communities, addressing the rising concerns over road accidents and fatalities in the region.
Speaking on the initiative, Sanjeev Surekha, Group CFO at Taj Cement, stated, “As a brand deeply rooted in the Northeast, we believe it is our duty to contribute to the well-being of our people. Through this campaign, we aim to instill responsible road behavior and encourage everyone to prioritize safety over speed.”
The campaign features street interactions, kiosks, and awareness drives where Taj Cement teams actively engage with the public to promote adherence to traffic rules and responsible road practices. Additionally, social media efforts aim to involve younger audiences, sparking meaningful conversations about road safety.
This initiative follows Taj Cement’s recent “Honest Cement Campaign,” which emphasized transparency, sustainability, and a commitment to building not just infrastructure but also a safer and more conscientious society.
The campaign coincides with the National Road Safety Month 2025, observed by the Union Ministry of Road Transport and Highways (MoRTH) from January 1–31. This nationwide effort seeks to engage citizens, particularly youth, in spreading awareness and reducing road accidents through various events and activities.
