Mumbai: As the Mahakumbh 2025 commences, Nestlé MAGGI has unveiled an inspiring campaign titled “2 Minutes Apno Ke Liye.” Celebrating the sacred event and India’s rich cultural heritage, the campaign aims to foster connections and promote sustainability during the world’s largest gathering.
MAGGI, a cherished part of Indian households for over four decades, is introducing MAGGI Corners at the Kumbh Mela. These resting pods are designed to provide a welcoming space where attendees can connect, share stories, and create meaningful memories amidst the festivities.
Speaking about the campaign, Rupali Rattan, Director, Foods, Nestlé India, shared, “This Maha Kumbh, Nestlé MAGGI brings people together with its campaign, ‘2 Minutes Apno Ke Liye.’ A beloved part of Indian households for over four decades, MAGGI has always been a symbol of togetherness. Through this campaign, MAGGI will set up MAGGI Corners—resting pods for people at the Kumbh Mela to create spaces where people can connect, share stories, and make meaningful memories. In addition, MAGGI is also reaffirming its commitment to responsible waste management. Honoring the community of waste management professionals (safai karamchari) who work tirelessly to keep the Kumbh Mela clean, MAGGI will provide them with MAGGI meals and blankets to help them stay warm during the winter.”
Reinforcing its commitment to environmental responsibility, MAGGI is recognizing and supporting the tireless efforts of waste management professionals who play a critical role in keeping the Mahakumbh clean. As part of the initiative, MAGGI will distribute warm blankets and meals to safai karamcharis, ensuring their well-being during the cold winter months.
The campaign reflects MAGGI’s ethos of not only bringing people together but also giving back to the community and environment. Through its innovative initiatives, MAGGI continues to blend purpose with tradition, making its presence at the Mahakumbh meaningful and impactful.
