Mumbai: Myntra, India’s leading fashion, beauty, and lifestyle e-commerce platform, has unveiled its latest campaign, ‘Fashion With Caution,’ a humorous take on how trendy outfits can cause delightful chaos in everyday life. The campaign introduces Triptii Dimri as Myntra’s newest celebrity ambassador, joining a star-studded lineup that includes Shah Rukh Khan, Kiara Advani, Ranbir Kapoor, and Karan Johar.
Featuring Bollywood icons Ranbir Kapoor, rising star Triptii Dimri, and the inimitable Sushant Singh, the campaign humorously highlights Myntra’s wide range of fashion offerings and innovative features like Shop by Occasion and M-Express delivery, which make looking stylish effortlessly achievable.
The campaign uses lighthearted storytelling to depict scenarios where fashion-forward outfits, sourced from Myntra’s diverse collections, spark amusing and unexpected reactions. From turning heads at the airport to causing a stir at the office, the campaign playfully demonstrates how Myntra helps customers look their best for every occasion.
Ranbir Kapoor stuns in sharp office formals and casual airport looks, while Triptii Dimri showcases elegant ethnic and evening wear. Sushant Singh adds a quirky touch as the campaign’s narrator, humorously reporting on the “fashion crimes” caused by these stylish moments.
The campaign’s short films capture everyday scenarios turned comical due to the protagonists’ stylish appearances. Ranbir’s sharp formals cause tea spills and envious glances, while Triptii’s stunning outfits captivate onlookers. Myntra’s Shop by Occasion feature and M-Express delivery service take center stage, emphasizing the platform’s commitment to making fashion accessible and convenient.
Speaking on the campaign, Abhishek Gour, Director, Brand Marketing, , Myntra said, “At Myntra, our mission has always been to make fashion more inclusive, accessible, and innovative. With the ‘Fashion With Caution’ campaign, we’ve taken a fun and fresh approach to highlight how Myntra’s diverse catalog which enables you to look as fashionable as a celebrity, coupled with features like M-Express delivery is revolutionizing the way people experience fashion. Ranbir, Triptii, and Sushant bring the perfect blend of charm, relatability, and energy to this campaign, showing how fashion can empower and entertain at the same time. We’re proud to offer something for everyone and help our customers embrace their style confidently while enjoying a dose of lighthearted fun. Fashion is transformative, and with Myntra, you’re always ready for the spotlight.”
Through this campaign, Myntra invites everyone to enjoy the thrill of looking their best while humorously navigating the unexpected outcomes of being too fashionable. After all, with Myntra, looking good is easy—but it comes with a healthy dose of Fashion With Caution!
The campaign is the brainchild of Tilt Brand Solutions, with creative direction led by Adarsh Atal. The ad films were brought to life by Nirvana Films, directed by Kishore Iyyar, and feature cinematography by acclaimed DOPs Mitesh Mirchandani and Satchit Paulose.
Creative team:
Aishwarya Mahurkar
Jonaki Guha
Sudhir Pai
Yashima Yadav
Christina John
Urvashi Shakrani
Account management:
Ambalika Sen
Zeba Shaikh
Gabrielle Soans
Ambalika Sen
Zeba Shaikh
Gabrielle Soans
