Mumbai: As digital commerce continues to evolve, search, paid marketing, and website conversion rate optimization (CRO) have become fundamental for increasing visibility, engagement, and long-term growth for direct-to-consumer (D2C) and eCommerce-first brands. Recognizing this need, 1702 Digital, a leading digital growth agency, has onboarded five prominent D2C brands in the last quarter—Frido, Uppercase, Arata, Krvvy, and Happilo—to enhance their search visibility and boost digital traffic.
With deep expertise in SEO, content strategy, and digital performance marketing, 1702 Digital empowers brands to strengthen their online presence, improve search rankings, and drive targeted organic traffic. Through technical SEO, content optimization, and advanced analytics, the agency helps brands achieve a competitive edge in the digital marketplace.
Mihir Joshi, Co-Founder of 1702 Digital, commented on the partnership, saying, “D2C brands today operate in an incredibly competitive digital landscape where digital as a revenue channel is no longer optional, it’s essential. At 1702 Digital, we believe in crafting tailored, data-driven strategies that don’t just boost rankings but drive meaningful engagement and long-term brand growth. Our collaboration with Frido, Uppercase, Arata, Krvvy, and Happilo is a testament to our commitment to helping brands maximize their digital potential and build a strong, sustainable online presence.”
Introducing the Newly Onboarded Brands
- Frido – Redefining mobility and comfort through ergonomic innovations designed to enhance well-being and accessibility.
- Uppercase – A design-first, eco-conscious travel gear brand, blending sustainability with modern aesthetics.
- Arata – A science-backed haircare brand, featured on Shark Tank India Season 3, offering formulations specifically tailored for Indian hair.
- Krvvy – Transforming intimate wear with bold, inclusive designs that challenge industry norms.
- Happilo – A leading name in the health food segment, offering premium dry fruits, nuts, and nutritious snacks that have become household favorites.
A Strategic Collaboration for Digital Excellence
Through this partnership, 1702 Digital will implement customized full-funnel digital strategies tailored to each brand’s unique needs. The agency aims to drive sustainable digital growth by optimizing search engine presence, content relevance, and audience engagement.
This collaboration reinforces 1702 Digital’s position as a trusted digital partner for high-growth D2C brands, delivering data-driven SEO solutions that create measurable impact and market leadership.
