Friday, June 26, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Gaming Nexus

Esports’ Inclusion in Cash Incentives a Key Step Toward Mainstream Recognition: Stakeholders

by MN4U Bureau
February 10, 2025
in Gaming Nexus
Reading Time: 3 mins read
A A
Esports' Inclusion in Cash Incentives a Key Step Toward Mainstream Recognition: Stakeholders
Share Share ShareShare

Mumbai: In a landmark move for India’s esports industry, the Sports Ministry has added esports to the list of 51 sports eligible for cash incentives for medal winners from world and continental championships. This recognition, following esports’ debut as an official medal sport at the 2023 Asian Games and its upcoming inclusion in the inaugural Olympic Esports Games in 2025, signals a major shift in public perception and government support for competitive gaming.

Industry stakeholders have lauded this development, calling it a significant step toward esports being recognized as a mainstream sport.

Validation and Growth Opportunities for the Industry

Akshat Rathee, Co-founder and MD of NODWIN Gaming, emphasized the strong parallels between esports and traditional sports. “Esports being made eligible for cash incentives is a small but significant step toward its recognition as a mainstream sport. Just like cricket or football, esports demands rigorous training, discipline, communication, and teamwork, fuelled by a passionate fan base. As technology continues to shape competitive landscapes, the parallels between sports and esports will only grow stronger, further uniting players and audiences worldwide.”

Animesh Agarwal, Co-founder of S8UL Esports, sees this as a turning point for the industry. “The inclusion of esports in the Sports Ministry’s cash incentive program marks a significant milestone for our industry. This move not only validates the dedication of our players but also unlocks new opportunities for growth, investment, and talent development. The future of competitive gaming in India just got a whole lot brighter.”

Strengthening the Ecosystem and Career Pathways

Beyond financial incentives, industry leaders see this as a step toward making esports a sustainable career choice in India. Vishal Parekh, Chief Operating Officer of CyberPowerPC India, highlighted how this move fosters stability. “The bigger achievement for the industry is esports being consistently categorized alongside traditional sports. This recognition not only reassures aspiring gamers, parents, and stakeholders that esports is backed by the government as a competitive discipline but also paves the way for structured career paths and long-term professional opportunities. One of the challenges in India’s esports ecosystem has been teams disbanding after major tournaments. This move will help address that by encouraging team cohesion and cultivating a more sustainable esports culture.”

Mikhail Bhuta, Co-Founder and Tech Lead at Dirtcube Interactive LLP, sees long-term benefits across industries. “By extending rewards to both athletes and their coaches, it paves the way for the emergence of professional coaching in esports, unlocking long-term career opportunities. The growth of esports and gaming will also have positive spillover effects on related sectors such as game development, digital design, software engineering, and content creation. This strengthens the esports ecosystem and opens new avenues for innovation, benefiting both established companies and startups like ours.”

Industry Expansion and Brand Interest

Siddharth Nayyar, Chief Revenue Officer at Max Level, believes this move will accelerate esports’ transformation into a mainstream industry. “The inclusion of esports in the Sports Ministry’s cash incentive program is not just a boost for players but a significant milestone for the entire esports industry. This move reinforces esports as a structured, high-growth sector, attracting further investment, brand partnerships, and institutional support. With a rapidly expanding audience and an engaged community, esports is evolving into a mainstream entertainment and sporting industry. At Max Level, we’ve seen firsthand how brands are increasingly recognizing the value of esports, and this decision will further accelerate industry growth by making esports a more credible and lucrative space for players, organizations, and sponsors alike.”

The Sports Ministry’s decision not only acknowledges esports as a legitimate competitive discipline but also provides a much-needed boost to its ecosystem. With financial incentives, government backing, and increasing industry investment, Indian esports is on a trajectory toward greater recognition, sustainability, and global competitiveness. As more players aspire to represent the country on international stages, the nation’s esports scene is poised to scale new heights in the coming years.

Tags: Akshat RatheeAnimesh AgarwalEsportsMikhail BhutaSiddharth NayyarVishal Parekh

RECENT POSTS

OS Studios appoints Ishaan Arya as Country Manager for India expansion
Gaming Nexus

OS Studios appoints Ishaan Arya as Country Manager for India expansion

June 25, 2026
0

Bengaluru: OS Studios, the global fan experience agency born from gaming culture, has announced the appointment of gaming, esports and...

Read moreDetails
KRAFTON
Gaming Nexus

KRAFTON India strengthens its India gaming push through strategic Investment in BITKRAFT Ventures’ Global Fund

June 22, 2026
0

Bengaluru: KRAFTON India has announced a strategic investment in BITKRAFT Ventures’ Global Fund, reinforcing its long-term commitment to supporting India’s...

Read moreDetails
LVL Zero spotlights India’s emerging studios building the future of gaming
Gaming Nexus

LVL Zero spotlights India’s emerging studios building the future of gaming

June 18, 2026
0

Mumbai: India’s gaming ecosystem may often be measured through player scale, revenues, and esports growth, but a quieter transformation is...

Read moreDetails
AMD partners with S8UL and Revenant Esports to power India’s competitive gaming and creator ecosystem
Gaming Nexus

AMD partners with S8UL and Revenant Esports to power India’s competitive gaming and creator ecosystem

June 15, 2026
0

New Delhi: AMD has announced collaborations with two of India’s leading esports organizations, S8UL and Revenant Esports (RNTX), as part...

Read moreDetails
India’s gaming market crosses $1 billion milestone, set to reach $1.8 billion by 2030: Niko Partners
Gaming Nexus

India’s gaming market crosses $1 billion milestone, set to reach $1.8 billion by 2030: Niko Partners

June 3, 2026
0

New Delhi: India’s video gaming industry has crossed a significant milestone, with market revenue surpassing the $1 billion mark for...

Read moreDetails
Online Gaming
Gaming Nexus

Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy

May 27, 2026
0

The Supreme Court on Wednesday delivered a landmark verdict with far-reaching implications for India’s online gaming industry, upholding the levy...

Read moreDetails

LATEST NEWS

Abhishek D Shah

Abhishek D Shah appointed International Jury Member for Luum Awards 2026

June 25, 2026
ZEE

Z hits record 20% network share; sports portfolio crosses 300 million reach

June 25, 2026

ANALYSIS

Adobe strengthens AI leadership with Firefly creative agent and platform expansion
Analysis

60% of Indian consumers interested in creating personal AI agents, highest in Asia Pacific: Adobe Research

June 25, 2026
0

New Delhi: Adobe, the global technology leader focused on creativity, productivity and personalised customer experiences, has released the India findings...

PEOPLE

Abhishek D Shah
People

Abhishek D Shah appointed International Jury Member for Luum Awards 2026

June 25, 2026
0

Mumbai: Abhishek D Shah, Founder of be positive 24 Innovation Design, has been appointed as an International Jury Member for...

MARKETING

KEI Industries
Marketing

KEI Industries appoints Rashmika Mandanna as Brand Ambassador, prepares nationwide campaign rollout

June 25, 2026
0

Mumbai: KEI Industries Limited, a manufacturer of wires and cables, has announced actor and youth icon Rashmika Mandanna as its...

Subscribe to Newsletters

ADVERTISING

Carat named Media Network of the Year at Cannes Lions 2026
Advertising

Carat named Media Network of the Year at Cannes Lions 2026

June 25, 2026
0

Mumbai: Carat, dentsu’s global media network, has been named Media Network of the Year at Cannes Lions 2026, securing one...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Rise of the AI Recommendation Economy & What It Means for Advertisers
Authors Corner

The Rise of the AI Recommendation Economy & What It Means for Advertisers

June 25, 2026
0

For decades, advertisers have competed for one thing: attention. Every major media platform, from television and print to Facebook, Instagram,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Omnicom Media becomes world’s largest media management network: COMvergence

Omnicom Media becomes world’s largest media management network: COMvergence

June 25, 2026
Abhishek D Shah

Abhishek D Shah appointed International Jury Member for Luum Awards 2026

June 25, 2026
ZEE

Z hits record 20% network share; sports portfolio crosses 300 million reach

June 25, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.