Mumbai: Banijay Asia, a content powerhouse under Banijay Entertainment, has joined forces with All3Media International to bring the Indian adaptation of Rise & Fall, Studio Lambert’s British reality series, to Amazon MX Player. This high-stakes social experiment will see 16 contestants navigating power dynamics in a divided house, where social hierarchy and strategic gameplay determine their fate.
Hosted by entrepreneur Ashneer Grover, the Indian edition of Rise & Fall will push the boundaries of reality television, offering a fresh and gripping format that explores power struggles, ambition, and emotional transformations.
Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India, shared his excitement about the adaptation,”Rise and Fall offers a fresh perspective on reality television, challenging participants and viewers alike to reflect on societal hierarchies and personal ambition. Partnering with All3Media International and Studio Lambert to bring the show to India is yet another exciting venture. Ashneer brings a mix of authority, wit, and relatability that makes him the perfect host for Rise & Fall. This show will keep the audience on the edge of their seats, by pulling them into an emotional journey of highs and lows. It’s a story that brings to life the contrasts of wealth, privilege & survival – and we’re telling it in a way that’s never been done before in reality television.”
Mrinalini Jain, Group Chief Development Officer at Banijay Asia & EndemolShine India, emphasized the strategic partnership, “Our collaboration with All3Media International has taken a bold new turn with Rise & Fall. Their expertise in global content distribution, combined with our deep understanding of the Indian audience, enables us to bring Rise & Fall to life in a way that will resonate strongly with viewers. This time, we’re stepping into the unscripted space with them to create a format that is equal parts social experiment and high-stakes entertainment. The show’s format will allow the audience to feel emotionally invested, not just in the outcomes, but in the evolution and transformation of contestants over the course of six weeks.”
Sabrina Duguet, EVP Asia Pacific at All3Media International, highlighted the show’s universal appeal, “We are delighted to work with Banijay Asia on this series. They are a powerhouse in content creation, and Amazon MX Player, a fantastic platform for bold and engaging entertainment. Their expertise and reach make them the perfect partners to bring Rise & Fall to Indian audiences. This format is an exciting reality show that taps into universal themes of power and strategy while resonating uniquely with local audiences. And Ashneer Grover, with his unfiltered style and authenticity, is the perfect host to bring Rise & Fall to life. With Amazon MX Player’s strong platform and Banijay Asia’s creative vision, we are confident that Rise & Fall will make a real impact.”
Amogh Dusad, Head of Content at Amazon MX Player, spoke about the platform’s commitment to innovative content, “The thrill of reality shows lies in their unpredictability, and Rise & Fall aims to epitomize it! At Amazon MX Player, we’re always looking to push the envelope in content diversification, and with this show, we aim to do just that. Partnering with Banijay Asia and All3Media International allows us to bring this unique unscripted show format to Indian audiences in a compelling and entertaining manner.”
Originally created by Studio Lambert for Channel 4 in the UK, Rise & Fall places contestants into two distinct classes: The Rulers, who begin with power, privilege, and resources, and The Workers, who must rely on their wit and determination to climb the ranks. While Workers fight to rise, Rulers must defend their status, creating a dynamic battle of strategy and survival.
The Indian adaptation of Rise & Fall is set to stream on Amazon MX Player, Amazon’s free video streaming service, broadening its reach to a diverse audience across the country. Banijay Asia has previously collaborated with the platform on successful productions such as Campus Beats (which ran for four seasons) and Mohrey.
