Mumbai: Life Insurance Corporation of India (LIC) has launched a state-of-the-art Marketing Technology (MarTech) platform, marking a significant milestone in its ambitious digital transformation initiative, Project DIVE. The launch of this platform is a major step toward LIC’s goal of becoming a global digital champion in the insurance sector, enhancing customer engagement on an unprecedented scale with world-class technology.
Siddhartha Mohanty, CEO & MD, LIC of India, remarked, “With the launch of the MarTech platform, LIC has taken the first leap on its bold new journey of digital transformation, one that will redefine customer engagement in the insurance sector. This initiative strengthens our ability to connect with policyholders, prospects, and agents in a seamless and personalized manner. MarTech is more than just a technology upgrade—it is a strategic shift that positions LIC as a global leader in digital insurance innovation. Project DIVE is a testament to our vision for the future, and we remain committed to setting new industry benchmarks.”
The MarTech platform represents a game-changer for LIC’s customer engagement strategy. It introduces intelligent, multi-channel engagement capabilities, enabling LIC to run hyper-personalized, always-on campaigns that enhance the customer experience while driving business growth. The platform will also provide enhanced communication with policyholders and agents, fostering deeper relationships and creating opportunities for proactive service.
As the first pillar of Project DIVE goes live, LIC underscores its commitment to innovation, customer centricity, and digital excellence. The company is poised to continue expanding its digital capabilities, with future phases of Project DIVE expected to introduce advanced technologies that will shape the future of insurance. By leveraging cutting-edge solutions, LIC aims to stay ahead in an increasingly digital world, ensuring its place at the forefront of the global insurance landscape.
