New Delhi: MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, has unveiled its new campaign titled ‘A Legacy of Gifting Tradition’ — a unique four-part film series aimed at redefining the gifting culture at Indian weddings. MMTC-PAMP, known for its unmatched purity and craftsmanship in gold and silver, has created this campaign to elevate traditional gifting into a meaningful and timeless practice.
The campaign showcases a series of wedding stories from different regions of India, highlighting the rich cultural diversity and customs that make Indian weddings special. Through these films, MMTC-PAMP introduces its curated range of premium gifting products that transcend the common practice of giving cash. Instead, the series focuses on the exchange of precious gold and silver assets, which symbolize enduring legacies, memorable experiences, and familial connections.
Speaking on the launch, Vikas Singh, Managing Director & CEO of MMTC-PAMP, said, “MMTC-PAMP’s bouquet of purest 24k 99.99%+ gold and silver offerings mirrors the values, customs and traditions of Indian culture. Since inception, it has been our unswerving commitment and promise to offer only the purest of products to our customers. Over the years, India’s relationship with Gold has only become stronger, especially during festive and wedding seasons. At MMTC-PAMP, it has been our constant endeavour to craft unparalleled products that serve as exquisite, tangible and appreciating gifts during auspicious occasions.”
The films are designed to shift the focus from the widespread practice of cash gifts to gold and silver products, which carry both aesthetic appeal and long-term financial value. These items are not only physical treasures but also serve as legacy gifts that can be passed down from generation to generation, cementing their significance as timeless heirlooms.
Kashish Vasishta, Deputy General Manager – Marketing & Ecommerce at MMTC-PAMP, shared, “ In today’s modern world, where gifting options are aplenty, cash gifts and generic presents are common. MMTC-PAMP aims to change that narrative by offering products that stand out as meaningful, valuable, and long-lasting. Our gold and silver bars, coins, and other precious products are meticulously crafted to be cherished and passed down through generations .”
The film series will feature different regional takes on wedding gifting, with each installment showcasing four distinct MMTC-PAMP offerings. These include:
- Ram Lalla Gold & Silver Bars: A cherished symbol of divine blessings, perfect for passing on the legacy of Lord Ram.
- Lakshmi Shankh: A revered and symbolic gift that can be handed down through generations as a cherished family heirloom.
- Lotus Gold Bar: A fine representation of elegance and significance, ideal for marking monumental life moments.
- Lakshmi Ganesh Coin: A symbol of prosperity and blessings, serving as a lasting reminder of love and good wishes from friends and family.
Through ‘A Legacy of Gifting Tradition’, MMTC-PAMP invites couples and families to embrace meaningful gifting, where the value of the gift extends far beyond the present moment, turning every wedding gift into an enduring legacy.
