MUMBAI: Bharat Web3 Association (BWA), an industry body for Web3 companies, has launched its 100-day social media campaign, Crypto SAFE Campaign (S.A.F.E: Secure Asset & Financial Education). The initiative is designed to educate and empower users on responsible investing, digital hygiene, cybersecurity, and the critical importance of ‘Do Your Own Research’ (DYOR) within the Web3 ecosystem.
Since its launch on 10th February, BWA has been disseminating key information through its social media handles. The themes vary across understanding crypto-asset risks, recognising common scams (e.g., phishing, rug pulls), practicing secure wallet management, and the importance of DYOR. One of the main aims of the campaign is to make crypto and Web3 investors aware of the risks of taking unsolicited financial tips from social media platforms and fake profiles masquerading as exchange founders.
Consumer protection remains a critical pillar of the digital economy, and BWA is committed to ensuring that users, businesses, and stakeholders are well-equipped to navigate the evolving Web3 landscape responsibly. According to a report by cyber intelligence firm CloudSEK, India ranked as the second most targeted country for cyber attacks globally in 2024, with 95 Indian entities falling victim to data theft incidents. In addition to cybersecurity threats like phishing scams and smart contract exploits, Web3 users are also vulnerable to misinformation, fraudulent investment schemes, and high-risk trading strategies promoted without adequate disclosures.
Dilip Chenoy, Chairperson of Bharat Web3 Association, said,“Web3 offers exciting opportunities, but it also presents unique challenges. Our Crypto SAFE Campaign (S.A.F.E: Secure Asset & Financial Education) campaign is designed to empower users to navigate the digital landscape safely and responsibly. By emphasisng informed decision-making, cybersecurity best practices, and the necessity of independent research, we aim to protect our community. Additionally, we are raising awareness about cybercrime reporting via the dedicated hotline 1930 to help prevent others from falling victim to scams.”
“We’re building something revolutionary here, but with that comes immense responsibility. Crypto markets, like any other asset class, demand understanding, due diligence, and unwavering vigilance. At CoinDCX, the safety and security of consumer funds always comes first. That’s why we are continuously strengthening our systems to ensure they are robust, secure, and reliable. We’re fully backing BWA’s Crypto SAFE initiative because it’s about building a stronger, safer crypto community for everyone. Let’s ensure every investor has the tools and knowledge to thrive”, said Sumit Gupta, Co-founder of CoinDCX.
Ashish Singhal, co-founder CoinSwitch, said, “Bharat Web3 Association’s Crypto SAFE campaign is a crucial and timely initiative designed to equip investors with the knowledge and tools to navigate the digital asset space safely. As a Founding member of BWA, CoinSwitch is committed to supporting BWA in this mission. By championing responsible investing and strong cybersecurity practices, we can collectively build a safer, more resilient, and trustworthy Web3 ecosystem in India; one that fosters innovation while protecting investors.”
Alankar Saxena, CTO, Co-founder Mudrex said, “As digital assets gain prominence, securing these investments becomes paramount. This is a great initiative by the Bharat Web3 Association.”
This initiative aligns with BWA’s broader vision of fostering a secure, transparent, and responsible Web3 ecosystem in India. By equipping users with essential knowledge and practical guidelines, the association aims to mitigate risks, promote informed decision-making, and enhance overall trust in digital assets and blockchain technology.
