Mumbai: Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, has launched a new campaign for its flagship product, Joy Lemon Facewash, featuring Bollywood superstar Shah Rukh Khan and actress Sanya Malhotra. Enriched with the goodness of lemons, the facewash deeply cleanses the skin, effectively clearing dullness and rejuvenating it, making it a must-have for your summer skincare routine.
The new TVC highlights the refreshing properties of Joy Lemon Facewash, which is formulated with Active Fruit Boosters and crushed lemon milli globules, offering a gentle yet effective solution for cleansing without harsh chemicals. The TVC showcases a fun exchange between Shah Rukh Khan and Sanya Malhotra, with Sanya relaxing with a face mask when SRK enters, looking confused. Playfully mimicking his signature open-arm gesture, she explains that she’s using the facewash for a brighter look. SRK, with his signature smile, introduces Joy Lemon Facewash, which clears impurities, rejuvenates the skin, and enhances brightness.
The TVC, produced by The Three Film Co., will be amplified across TV, YouTube, social media, and other digital platforms, with additional support from influencer marketing activities.
Commenting on the launch of the TVC, Sunil Agarwal, Co-founder and Chairman of Joy Personal Care (RSH Global), said, “Joy Lemon Facewash, our flagship summer-centric product, is specially crafted for India’s unpredictable tropical climate. Designed to tackle the challenges of sultry summers—where excess sweat leads to clogged pores and dullness—this nature-based facewash provides a gentle yet effective solution. With Shah Rukh Khan and Sanya Malhotra coming together once again, our campaign aims to resonate with a wide audience, emphasizing the efficacy and everyday relevance of Joy Lemon Facewash in a summer skincare routine.”
Poulomi Roy, Chief Marketing Officer of Joy Personal Care (RSH Global), added, “We are excited to have Shah Rukh Khan and Sanya Malhotra back for our latest Joy Lemon Facewash TVC. As temperatures rise and sun exposure increases, skin concerns like breakouts, uneven tone, impurities, and dullness become more prevalent. This campaign not only addresses these challenges but also showcases the effectiveness of our product in protecting and nourishing the skin. Partnering with such influential personalities allows us to reach a wider audience and further strengthen our brand’s presence in skincare.”
Shah Rukh Khan commented on the association, “I’m thrilled to continue my association with Joy Face Wash. Skincare is crucial, especially in summer, and Joy’s natural formulas effectively address common skin concerns. I appreciate their focus on real beauty and practical solutions. Great to be part of their journey again!”
Sanya Malhotra added, “Working with Shah Rukh Khan again for Joy Personal Care has been an amazing experience. Joy’s Lemon Facewash is perfect for summer, helping to reduce dullness and tanning. I’m elated to be part of this campaign and to bring its message to life.”
Joy Personal Care continues to celebrate natural beauty, emphasizing healthy, nourished skin. Joy Lemon Facewash, infused with natural ingredients, helps remove impurities, reduce dullness, and prevent breakouts—unlocking your skin’s journey to health and rejuvenation.
Watch the TVC here:
