Mumbai: Strengthening its undisputed leadership in the kids’ entertainment space, Nick has wrapped up the year by clinching the title of India’s No. 1 kids’ channel for the 11th consecutive year. This remarkable feat is a result of a winning combination of compelling content, immersive engagement across platforms, and increasing co-viewership from families nationwide.
At the core of Nick’s continued dominance are its strong, homegrown intellectual properties. Leading the pack is the ever-popular ‘Chikoo Aur Bunty’, which has proudly held the No. 1 position in the kids’ category for three consecutive years. Other favorites like ‘Abhimanyu Ki Alien Family’ and the enduring hit ‘Motu Patlu’ have also played pivotal roles in keeping Nick ahead of the curve. Notably, Nick is the only kids’ channel to own the top two shows in the category, reinforcing its deep connection with young audiences.
Commenting on this milestone, Alok Jain, President – Entertainment, JioStar, said: “With 4 out of 5 kids in India tuning into our kids’ franchise, and the rise of co-viewing, particularly among young parents, we see this as a testament to the trust, relatability and deeper engagement our stories create. Shows like Chikoo Aur Bunty, which have held the #1 spot in the kids’ category for 3 consecutive years, demonstrate the powerful connection Nick enjoys with kids and families. Nick being the No.1 kids’ channel for 11 years straight is not just a reflection of viewership, but the deep emotional bond we’ve cultivated across generations. We look forward to bringing in non-stop entertainment for kids and families with our beloved characters and engaging stories.”
Nick’s impact extends well beyond the traditional kids’ segment. The channel consistently ranks among the top General Entertainment Channels (GECs) across both Pay TV and Free-To-Air platforms—highlighting its widespread appeal and the rising trend of family co-viewing.
Further amplifying its presence, Nick has built a thriving 360-degree entertainment ecosystem through targeted initiatives spanning television, digital platforms, social media, schools, merchandising, mall events, games, ticketed experiences, and influencer collaborations. These strategic efforts have helped create a brand experience that resonates both on and off the screen.
As it heads into another promising year, Nick is poised to continue redefining kids’ entertainment in India with fresh stories, exciting new show launches, and engaging, family-friendly experiences designed to spark joy and imagination across generations.
