Tamil News Channel Rankings: News Tamil 24×7 Leads the Pack in Chennai Viewership (Week 13, 2025)
Chennai: According to the latest data released by the Broadcast Audience Research Council (BARC) for Week 13 (March 29 to April 4, 2025), News Tamil 24×7 has emerged as the most-watched Tamil news channel in Chennai, reaffirming its dominance in the regional news landscape.
With an impressive 48.85 viewership points, News Tamil 24×7 has taken the top spot, followed closely by Polimer News with 43.12 points and Sathiyam TV at 38.46 points. These three channels alone account for over 53% of the total Tamil news viewership in Chennai, highlighting a highly competitive top tier.
Top Performers:
- News Tamil 24×7 – 48.85 points
- Polimer News – 43.12 points
- Sathiyam TV – 38.46 points
While these channels continue to captivate audiences with their consistent coverage and engaging content, other contenders like News18 Tamil Nadu (30.97 points) and Sun News (30.73 points) also secured strong positions in the mid-tier segment.
Mid-Tier Contenders:
- News18 Tamil Nadu – 30.97 points
- Sun News – 30.73 points
- Thanthi TV – 17.33 points
- Puthiya Thalaimurai – 16.90 points
On the other hand, lower-tier channels such as Jaya Plus, News 7 Tamil, and Raj News 24×7 reported modest viewership numbers, indicating a need for strategic pivots to improve reach and engagement.
Lower-Tier Channels:
- Jaya Plus – 6.84 points
- News 7 Tamil – 3.89 points
- Seithigal – 3.41 points
- Malai Murasu Seithikal – 2.30 points
- Raj News 24×7 – 0.98 points
The total cumulative viewership across all 12 Tamil news channels in Chennai stood at 243.80 points.
Market Trends and Insights:
The current data reveals a clear polarization in viewership, with a handful of dominant players controlling a majority of the audience share. The steep drop-off after the top five channels underscores the fierce competition in the regional news segment and the importance of innovation, credibility, and audience connection in sustaining leadership.
As regional news consumption continues to rise, the performance of these channels offers a strong indicator of public trust, content quality, and brand loyalty in Tamil Nadu’s media space.
– by Vijay Vishwanath, Founder & CEO, medianews4u.com
