MUMBAI: Sam & Andy, the ‘Revenue-Marketeer’ company, which focusses on what it calls high-impact strategies has launched Kaveri, a residential real estate project in Charkop by real estate company Jadeite Developers.
Sam & Andy will launch the brand’s new upcoming real estate project following a phase wise approach. The agency will work on positioning the brand Kaveri to create a differentiation amongst the competition which will eventually help as a sales story. Based on the positioning, the agency will strategically develop a detailed brand and tactical communication. This communication will be developed for all key mediums – ATL such as print inserts, outdoor, AVs, etc., BTL such as brochure, presenter, site branding, events, etc. and digital such as social media, WhatsApp driven engagement for channel partners and customers. The activities will be executed in a phased manner, providing 360-degree support for launch and sustenance.
Led by Manish Sawant and Litesh Gada, Jadeite Developers is known for their focus on safety and quality in each project they undertake, thereby providing families a secure environment to nurture. They also address shortcomings of the housing sector at the grassroot level by associating with local communities, complying with environmental standards, and promoting social responsibility.
Commenting on the strategic partnership, Litesh Gada, founder, Jadeite Developers shared, “With the launch of the project, we aim to revolutionise the vicinity of Charkop with a modern project which resonates with the requirements of today’s home buyers. With the innovative mindset of Sam & Andy, their understanding of the sector and passion to disrupt, together, we aim at creating a story for customers to cherish.”
Sharing his thoughts on the strategic win, Anindya Ghosh, founding partner, Sam & Andy shared, “We are elated to partner with Jadeite Developers. We resonate with their mission of providing citizens with a high-quality living experience, which excel in aspects of safety and comfort. Several strategic and engaging activities are in the pipeline for their new project in Charkop. Looking forward to working with the stellar team and advancing in the industry at lightning speed!”
“The intent Litesh Gada and Manish Sawant, the founders of Jadeite Group have is to provide a better lifestyle even to the common people. One can experience that even in their last project. They do not cut corners, pay suppliers and channel partners before time, project completion and possession before committed timelines and the most important, they design the best lifestyle in whatever size of plot they are playing with. This is rare in this category. We are excited about partnering with this young dynamic duo. It’s just the beginning, as they say “picture abhi baaki hai mere dost,” said Sameer Joshi, founding partner, Sam & Andy.
Kaveri Jadeite Developers is a 21-storey tower located in the vicinity of Charkop, featuring a wide range of amenities offering comfort and convenience to residents. Jadeite Developers are known for their precision in designing projects, utilizing every inch smartly and ultimately maximising space for homeowners. While the location, amenities and size of the flats are quite desirable, the exciting prices are what make the project extremely well-rounded. 1 BHK flats are priced at INR 86 lacs and 2 BHK flats at INR 1.18 crore. Jadeite Developers have upcoming projects in Bandra West, Bandra East, Vile Parle, Borivali and Kandivali.
