MonZ Media is a boutique agency specialising in branding, public relations, advertising, and social media marketing. Launched in 2024, this agency embodies commitment to helping brands create meaningful connections with their audiences through innovative and strategic communication.
Founder and CEO of MonZ Media, Monisha Mudaliar’s journey into branding, PR, and advertising is built on a strong educational and professional foundation. With a master’s degree in Engineering Management from the US and a background in software engineering, she brings a unique blend of analytical thinking and creative strategy to the field.
For over eight years, she has honed her skills in developing and implementing brand strategies, managing public relations, leading advertising campaigns, and driving impactful social media marketing initiatives.
Her experience spans various industries, including fintech, healthcare, fashion, and technology, where she has played a pivotal role in enhancing brand visibility and driving business growth. Monarq Media, under her leadership, is dedicated to delivering customised branding solutions that align with each client’s unique goals and values.
Speaking Engagements: While Monisha is new to the speaking circuit, she has gained valuable insights through active participation in numerous industry events, summits, and conferences. Her depth of knowledge in branding, PR, advertising, and digital marketing, combined with her passion for storytelling, makes her an emerging voice in the industry, ready to share her expertise on a larger platform.
Areas of Expertise:
· Branding and Brand Strategy
· Public Relations and Media Relations
· Advertising and Campaign Management
· Social Media Marketing and Digital Campaigns
· Storytelling and Content Creation
· Personal Branding and Online Presence
Her aim is to offer a fresh, strategic approach to branding, communications, and advertising. As a speaker, she brings practical, actionable insights that resonate with both established businesses and startups. Her ability to simplify complex ideas and craft engaging narratives makes her an ideal choice for events focussing on branding, PR, advertising, and digital marketing.
Medianews4u.com caught up with Monisha Mudaliar Founder and CEO MonZ Media.
Q. What was the gap in the market that led to the formation of MonZ Media last year?
The idea for MonZ Media came from observing a recurring challenge across industries – brands were executing communications in silos. Some were spending lakhs on paid media with no brand story to support their ads.
Others had decent PR visibility but lacked any presence on their owned media platforms. Some were banking entirely on social media without a long-term content strategy or direction. The common thread? No integrated communications game plan.
My experience in branding and PR showed me that when all three – branding, public relations and social media – are managed by separate agencies it becomes chaotic. Everyone’s trying to meet their own KPIs without understanding the overall brand objective. That’s why MonZ Media exists – to eliminate this fragmentation and give brands one strategic partner that handles everything with alignment and intent.
Q. What are your plans for MonZ Media for the next three to five years and how do you plan to achieve those goals?
Over the next few years MonZ Media is focussed on scaling into more integrated insight-driven campaigns that bridge branding public relations and social media marketing. We’re not just chasing visibility. We’re building presence reputation and recall – things that actually drive long-term brand equity.
Our expansion plans include deepening our presence in global markets where we already have a strong foundation – the US UAE and Australia. These are markets where credibility and trust matter and we bring in that balance of storytelling and strategy to help brands break through.
We’re also investing in AI-driven tools that give us sharper analytics and actionable insights. This helps our clients stay ahead not just keep up. And we’re launching new platforms like podcasts and thought leadership reports that offer value to brands and industry professionals alike.
Ultimately the vision is simple: be a strategic partner that helps brands show up with purpose. That’s what we’re building toward – one narrative at a time.
Q. Today clients want PR and marketing to drive actual ROI. What tactics does MonZ Media use to ensure that this happens?
Our approach is built on marrying creativity with clarity. We don’t do PR for the sake of it. Every campaign is tied to a clear objective – whether it’s thought leadership product credibility or stakeholder visibility.
We use AI tools to track media coverage quality sentiment analysis engagement and conversions. For digital campaigns we rely on performance metrics and paid media optimisation. But more importantly we ensure each message is platform-specific and tailored to the target audience – because that’s where the real ROI comes from. If your audience doesn’t feel like you’re speaking directly to them the message won’t land.
It’s about making every touchpoint intentional – from a journalist reading a press release to a customer watching an Instagram reel.
Q. The aim is to empower brands to craft powerful narratives that resonate with modern audiences. One challenge is short attention spans. How does the agency tackle this?
Short attention spans aren’t a challenge if your content respects the medium. People don’t scroll past because they’re impatient – they scroll past because they’re bored. So we focus on clarity and context.
We approach content creation with an “adapt first” mindset. We take one compelling story and tell it across formats – long-form for LinkedIn video bites for Instagram newsletters for owned media. But we don’t copy-paste. We tweak the tone and structure for the platform.
We also design campaigns that build curiosity. The first 3 seconds of a video matter. The headline on a press release matters. And the caption on a static post? That’s your hook. Once you get that right audiences stay – no matter how long the content is.
Q. The digital environment has a clutter of content. Much of it fails to find traction. Do brands need to rethink storytelling in the digital-first world?
Absolutely. The rules of storytelling haven’t changed but the format and the expectations have. In a digital-first world storytelling has to shift from simply telling to connecting.
Brands can’t afford to broadcast anymore – they need to engage. That means understanding who their audience is what matters to them and how to say it in a way that’s relatable.
It also means showing up consistently. You can’t tell one great story and disappear for a month. You need rhythm repetition and relevance – stories that evolve with your audience and stay true to your voice.
Q. Could you talk about work done recently that stands out especially for a product that is similar to others and where therefore storytelling became key?
We recently worked with a fintech product in the B2B space. On paper it offered services similar to competitors but what made it stand out was its niche focus and the people behind the product.
So instead of highlighting the tech specs we told stories around the vision the founders’ expertise and the specific problems it solved for a particular segment.
This shifted the narrative from “just another fintech solution” to “a brand that gets us.” We amplified that story through PR digital campaigns and founder-led content on LinkedIn and it worked. The brand gained visibility in key publications and built a pipeline of warm leads through organic credibility.
Q. Is AI helping MonZ Media adapt strategies for different markets? Kindly elaborate.
Yes and not just in a predictive or analytics sense. AI is helping us localise narratives identify content trends and understand what format works in what geography.
For instance the kind of language that works on LinkedIn in India may not work in the US. AI tools help us monitor sentiment shifts pick up on emerging conversations and adapt quickly.
It’s less about replacing strategy and more about refining it. AI gives us the data – we add the insight.
Q. How are AI and data analytics reshaping PR?
PR used to be seen as unmeasurable. Not anymore. With AI and data analytics we can measure beyond impressions and track real engagement. We know which stories resonate which journalists are most responsive and what tone is generating the most traction.
It also helps us craft sharper pitches and deliver more value to media houses – we’re not just sending blanket press releases anymore. Everything is more intentional. The future of PR is part creativity part data science and part agility. And the blend of all three is where the magic happens.
Q. In a cluttered environment is out-of-the-box thinking growing in importance?
Absolutely. The most successful campaigns today are the ones that make you pause – whether it’s because of a fresh insight or a new format. It’s not just about being different for the sake of it though. The creative idea has to align with the brand’s truth and speak to its audience.
Out-of-the-box thinking works when it’s rooted in strategy and insight. When we find that sweet spot creativity becomes a business driver not just an aesthetic choice.
Q. Does a smart combination of earned media and paid media help brands win? Does the combination depend on a brand’s goals?
Yes and it should always be aligned with the brand’s stage and objectives. Earned media builds credibility while paid media gives you scale and speed. One without the other limits impact.
For early-stage brands earned media helps build trust. For established brands paid campaigns amplify brand equity. But the real value comes when both are used in sync. That’s why our integrated campaigns are designed with this balance in mind – we build a story seed it organically then scale it with paid media for reach and reinforcement.
Q. Does MonZ Media to an extent focus on upskilling its employees so that they too thrive in an AI-driven digital-first world?
We are a new firm and are hiring talent as we grow. The team now is expected to think beyond their domain. A PR person understands paid media. A strategist gets social content. This cross-functional awareness keeps us agile and makes our campaigns stronger.
We do encourage the smart use of AI but the thinking has to happen in your head or AI will give you the same campaign ideas that it gave your competitors and your copies will look exactly the same.
