Mumbai: In a landmark move that blends Italian luxury with Indian sporting excellence, Paul & Shark, the iconic Italian clothing brand, has named KL Rahul as its global brand ambassador, marking the first time an Indian face has been appointed to represent the brand on a worldwide scale.
This announcement not only reflects KL Rahul’s rising global appeal but also underscores Paul & Shark’s growing focus on the Indian market, where the brand celebrates 15 successful years of presence across major cities. Known for its refined craftsmanship, nautical heritage, and commitment to innovation and sustainability, Paul & Shark continues to evolve its identity while maintaining its roots in quality and elegance.
Rahul’s appointment places him among Paul & Shark’s elite international sporting ambassadors and represents a shared ethos of style, performance, and adventure. His versatile personality and distinctive sense of fashion align seamlessly with the brand’s core values of timeless design, technical sophistication, and outdoor inspiration.
The campaign featuring KL Rahul is set to debut globally on May 2, 2025, with a strategic emphasis on India as a priority market in Paul & Shark’s international expansion plans.
Andrea Dini, CEO of Paul & Shark, expressed his enthusiasm about the partnership, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul, commenting on the collaboration, said, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”
