Mumbai: In a strategic win that bolsters its fast-moving consumer goods (FMCG) portfolio, Rediffusion has secured the creative and media mandate for Keya Foods, one of India’s rapidly expanding packaged foods and seasonings brands. The creative responsibilities will be managed by Rediffusion’s Mumbai office, while Rediffusion SmartMedia in Bangalore will oversee media planning and buying.
The mandate encompasses end-to-end communication duties, including integrated brand campaigns, digital activations, packaging design, and brand experience initiatives. The agency will be instrumental in reinforcing Keya’s market positioning as a premium, contemporary kitchen essential designed for modern Indian households.
Keya Foods, known for its high-quality herbs, seasonings, instant food products, and ready-to-cook offerings, is currently on an aggressive expansion path across the country. The brand’s ethos of vibrant, global flavors integrated into everyday cooking resonates well with Rediffusion’s long-standing heritage of building iconic and culturally relevant brands.
“At Keya, we believe in delivering a world of flavors to Indian kitchens. In Rediffusion, we found a creative partner that truly understands our vision and energy. We are excited to collaborate with them to script the next phase of Keya’s brand journey,” said a spokesperson for Keya Foods.
Rishu Verma, Senior Vice President, Rediffusion Mumbai, added, “Keya is an exciting, modern brand that fits beautifully into today’s evolving foodscape. We are delighted to partner with them at a time when they are poised for accelerated growth. Our mandate is to deliver high-decibel, clutter-breaking work that amplifies Keya’s promise of quality, innovation, and great taste.”
Ruchira Raina, Executive, Rediffusion SmartMedia, commented, “We are thrilled to be chosen as Keya Foods’ media partner. Keya is a vibrant and dynamic brand, and we look forward to delivering impactful media innovations and solutions that propel the brand’s next phase of growth.”
This win marks another milestone for Rediffusion as it continues to grow its footprint in the FMCG space, reinforcing its reputation as a go-to partner for brands looking to build long-term impact in India’s competitive and evolving consumer market.
