MUMBAI: Parle Agro’smango drink, Frooti, makes its first big leap into the world of branded storytelling with ‘YAAR LOG!’. This is a new original web series created by Collective Artists Network’s Terribly Tiny Tales (TTT). The six-part series explores the highs and heartbreaks of friendship through the lens of a tight-knit group of friends, with one of the core friends from the group ironically nicknamed ‘Frooti’.
This series marks Frooti’s first-ever content partnership with TTT, ushering the brand into long- form storytelling and expanding its narrative beyond ATL campaigns and product-led marketing. The plot follows the emotional unravelling of the group when the friend who holds them together, nicknamed ‘Frooti’, announces he’s moving to another country. What unfolds is a funny, chaotic and deeply relatable reflection of modern Indian friendships, marked by inside jokes, laughter and shared bottles of mango drink.
Frooti, long associated with fun, mischief and youthful energy, is not just featured in the series
— it becomes an emotional symbol of continuity. Whether it’s a celebration, meltdown or fridge raid, Frooti’s presence reflects its role in real life — ever-present, familiar, and comforting, just like the friendships it represents.
Commenting on the launch, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Frooti has always been more than just a beverage. It’s been a constant companion in people’s lives, across generations and moments, big and small. With YAAR LOG!, we’re deepening that connection by becoming part of the stories people live and remember. The show captures the essence of Frooti – joyful, spirited and emotionally resonant. It’s a meaningful start to our journey in long-form branded content.”
A TTT web original, the show is a crash course in adulting, group dynamics, and the realisation that the one who always stocked your fridge might have also held your world together.
“YAAR LOG! is for every group chat that went silent after one friend left. We wanted to explore how friendships fall apart — and hold on — through the small rituals, unspoken roles, and shared spaces. Partnering with Frooti, a brand with such emotional and cultural resonance, made that story feel instantly authentic” said Anuj Gosalia, founder, CEO, TTT.
