MUMBAI: On the final day of Goafest 2025 at the Bioscope – The Cinema, a line-up of ‘What Ignited the Jury Room?’ sessions reflected on the entries that resonated with the jury, crediting bold storytelling and fresh creative lenses that sparked meaningful conversations.
Anupama Ramaswamy, Chief Creative Officer and Joint Managing Director, Havas Creative India emphasised that what truly stood out to the jury were not just the causes, but the strength of the creative ideas, proving that creativity remains a potent catalyst for social change. Next, Raj Kamble, Founder, CCO, Famous Innovations offered an unfiltered look into the jury room chaos, urging creatives to treat case studies as ads themselves.
Kamble encouraged breaking traditional formats if the story demands it and stressed showcasing real impact, not just communication. Thereafter, Senthil Kumar, Chief Creative Officer, VML India shared key insights, spotlighting standout ad films. He stressed that a truly impactful film is one you would want to watch again. The finale session was conducted by Youri Guerassimov, Chief Creative Officer and CEO, Marcel France. He offered sharp insights into what set winning entries apart. “Creativity is everything,” he stated. Guerassimov stressed the importance of maintaining creative consistency across platforms.
Bipin Pandit, COO, The Advertising Club launched his book, presented by Amazon MX Player and powered by Mediakart. The book is a culmination of Bipin’s extraordinary journey. “I had written a LinkedIn post about my journey, and it struck a chord. Soon after, President Rana Barua called and said, ‘This story needs to be a book—and we’ll launch it at Goafest 2025.’ He even set me a one-year deadline!”, shared Pandit.
The book features a foreword by Padma Shri Piyush Pandey and a special article by Padma Shri Prasoon Joshi, making it a collector’s delight. The cover was designed by renowned creative director Vikram Gaikwad, with photography by Himanshu Mestry, printing by Devendra of Mediaedge, and full support from Pandit’s AdClub team. A dedicated microsite, www.bipinpandit.com has been created for those wishing to purchase the book, and a display unit has been set up at the Walk of Work area at Cascade.
