New Delhi: Schweppes, the Coca-Cola Company’s mixer brand, has joined hands with Blinkit to launch a campaign that rewrites the rules of party prep. In the brand’s biggest partnership of 2025 yet, Schweppes will be available on-demand via Blinkit’s 10-minute delivery, making it easier than ever to turn last-minute plans into well-mixed moments. The campaign is anchored in a playful reinterpretation of the iconic Punjabi track “Jinne Mera Dil Luteya” by Jazzy B, brought to life in a way that’s unmistakably Schweppes.
The film, conceptualized by Talented and directed by Nitin Menon of First December Films, opens at a party going nowhere. Jazzy B is on stage, but instead of his signature banger, he’s performing a slow jazz rendition, and the guests are stuck in small talk and sidelong glances. Then comes the twist.
Schweppes arrives via Blinkit in under 10 minutes, and the entire scene flips. The jazz fades. The bass drops. The room lights up. And the real Jazzy B storms in with full Punjabi swag, turning the vibe from boring to burraahh in minutes. Schweppes switches the scenes, Blinkit delivers it right on time.
Ankita Mahna, Senior Director, Marketing-Emerging Categories at The Coca-Cola Company, said, “Schweppes has always been about elevating social moments with style and a wink of the unexpected. That’s exactly what this campaign is built around. By partnering with Blinkit, we’re making Schweppes just 10 minutes
away from any plan, while the campaign with Jazzy B lets us remix a cultural anthem in a way that mirrors how our
consumers remix their own social scenes, with spontaneity, swagger, and surprise. Put together, this captures the essence of how Schweppes fits seamlessly into the moments that matter most.”
“That switch from smooth jazz to full-throttle Punjabi fire mirrors exactly what happens when Schweppes enters any room. It’s the moment when the ordinary crumbles, and the real party bursts through the door. As lifelong fans of Jazzy B, we wanted to recreate that precise second when a Friday night finds its soul.” said Aarushi Periwal and Sanket Audhi, Founder Members and Creatives at Talented.
The film leads a high-voltage 360-degree rollout across digital, social, and commerce-first platforms, reaching the Indian consumers through multiple touchpoints. Available now on Blinkit, Schweppes is ready to spark every social scene because- It’s Not a Mixer, It’s a Mood.
