Mumbai: Britannia Industries has rolled out a delightful new campaign for its latest offering — Good Day Chunkies, a range of indulgent cookies that prove one thing loud and clear: when the cookies are this good, #EatHappens.
Available in two delectable variants — Divine Chocochip and Tropical Coconut — Good Day Chunkies are thick, chunky, and impossible to resist. The cookies are so addictive that once the pack is opened, they’re practically gone before you know it.
Conceptualised by McCann Worldgroup, the #EatHappens campaign brings the cookies to life — literally. In a series of animated bite-sized films, the Chunkies are personified as lively, quirky characters with dreams and personalities. From making Goa plans to compiling bucket lists, their plans are hilariously cut short when someone gives in to temptation and devours them.
Archana Balaraman, General Manager – Marketing, Britannia Industries, shared, “Good Day Chunkies has always been about offering an indulgent, feel-good cookie experience. With #EatHappens, we wanted to bring alive the playful, irresistible nature of the product in a way that feels fun and rooted in edgy humor. The campaign turns our Chunkies into characters you can connect with, cookies that feel alive with plans, dreams, and quirky personalities. Through these films, we’re celebrating that universal moment when you just can’t help but take another bite. It’s a lighthearted reminder that when the cookies are this good, there’s really no stopping yourself from taking a bite.”
Sambit Mohanty, Creative Head (North & South), McCann Worldgroup, added, “Good Day Chunkies in their all-new avatar are the crunchiest, munchiest, most delicious cookies ever. Our campaign wittily depicts their lives getting a bit roughly interrupted—because they get devoured after all.”
