Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and real estate developer Ekatva Group have launched a new monthly hyper-local supplement titled Ekatva Edge. Aimed at celebrating and amplifying the voice of Thane’s entrepreneurial community, the initiative blends traditional print with innovative outreach to deepen local engagement.
The debut issue of Ekatva Edge, for May 2025, was unveiled at a glittering launch event attended by senior representatives from both organizations. The timing of the launch also aligns with Thane Vaibhav’s Golden Jubilee year, adding symbolic weight to the partnership.
The collaboration marks an important and somewhat unconventional step in today’s digital-first marketing environment. Ekatva Group’s decision to launch a print supplement reflects a strategic understanding of its audience’s preferences and an intent to directly engage with Thane’s hyper-local community in a meaningful and culturally resonant way.
“Our own deep-rooted entrepreneurial spirit endows us with an acute understanding of the dynamics within our closely-knit community. A conducive entrepreneurial environment and a robust business ecosystem are essential for unlocking the growth potential of any venture,” said Hiren Chedda, Managing Director of Ekatva Group and Editor of Ekatva Edge.
He added, “The launch of Ekatva Edge also coincides with the Golden Jubilee year of Thane Vaibhav. We have envisioned this supplement as a catalyst for business growth – acting as a vital, extended marketing arm for our community’s enterprises. At the same time, it will spotlight notable businesses and changemakers in Thane City.”
The supplement is more than just a marketing initiative—it represents Ekatva Group’s strong local roots and its ongoing commitment to supporting and enabling the city’s business ecosystem. It will serve as a direct channel for updates, insights, and storytelling from the group and the broader Thane community.
Distributed to all Thane Vaibhav subscribers, Ekatva Edge will also be available at Ekatva’s project sites and across the group’s digital platforms. The first edition features entrepreneurs, thought leaders, and initiatives that are actively shaping Thane’s dynamic growth narrative—reflecting a community that is “rooted in purpose, driven by progress.”
