Bengaluru: This World Environment Day, bigbasket, a TATA enterprise and India’s leading online supermarket, isn’t just talking about going green—it’s growing green. In a standout display of sustainability in action, the brand has transformed traditional bus shelters in Bengaluru, Hyderabad, and Delhi into living gardens, turning urban commute spots into symbols of environmental progress.
One of the standout green billboards in Bengaluru boldly reads, “With EVs powering 1/3rd of our deliveries, we’ve reduced annual carbon emissions equivalent to nurturing 34 Cubbon Parks for a decade.”
That bold claim is more than a catchy line—it reflects the tangible strides bigbasket has made to reduce emissions, expand electric vehicle (EV) usage, recycle waste, and adopt solar energy.
“We didn’t want to shout our impact. We wanted to show it,” said Raagaleena Sripada, Marketing Head, Retail at bigbasket. “These green billboards are proof that sustainability can be bold, beautiful, and part of your daily life, just like bigbasket.”
The creative concept was developed by Talented and executed in partnership with Signpost, seamlessly integrating nature with outdoor media.
“The idea was simple: We wanted the medium to be as alive as the message behind it. The design had to blend into the city’s rhythm, not disrupt it. This isn’t just a billboard; it’s utility, a quiet act of care. Every element, from the plant beds to the message, was crafted to feel natural in an urban landscape,” says Amith Nair and Udit Joshi, Creatives at Talented.
“At Signpost, we’ve built plenty of outdoor media. But this? This one grows on you—literally and figuratively,” said Shripad Ashtekar, Managing Director at Signpost, OOH Media Partner. “It’s been fulfilling to help create something that adds value to public spaces beyond just visibility.”
Each city’s billboard ties into its ecological identity:
Bengaluru = 34 Cubbon Parks nurtured
Hyderabad = 4 KBR National Parks
Delhi = 35 Lodhi Gardens
Launch of Green Report 2024–25
Commuters can scan QR codes at these shelters to access bigbasket’s Green Report 2024–25, which details the company’s environmental impact and sustainability milestones:
Over 7,000 organic farmers supported through decentralised collection networks
7431 EVs deployed, reducing 15,000 tonnes of carbon emissions in 2024
25 warehouses now solar-powered, generating 466 MWh/month, avoiding 3289 tonnes of carbon emissions
100+ tonnes of plastic recycled through smarter packaging and logistics
New circular initiative lets customers return delivery bags and cardboard for reuse
Additionally, the Green Report includes a special collaboration with the Indian Mouth and Foot Painting Artists Association (IMFPA). Celebrating this partnership, artist Nadeem Shaikh has created a bespoke artwork visualising bigbasket’s sustainability journey. This artwork is featured on greeting cards sent to customers, with a QR code linking to the full report.
With a strong message rooted in action, bigbasket’s green initiative and report reaffirm the brand’s evolving role in sustainable retail—and how even a bus stop can spark change.
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