Integrated marketing agency Hashtag Orange has announced the appointment of Ankush Bhandarkar as Director – Media, further strengthening its media leadership and strategic capabilities. Based out of the Mumbai office, Ankush will spearhead the agency’s growing media team with a mandate to drive impactful, data-led campaigns and scale performance outcomes for clients.
The move is part of Hashtag Orange’s broader strategic expansion and deepening commitment to integrated, result-oriented media services across India. Headquartered in Gurugram, the agency has been expanding regionally to meet the increasing demand for agile and insights-driven marketing solutions.
An industry veteran with over a decade of experience, Ankush has held senior media roles across agencies like FoxyMoron, iProspect (Dentsu), and Madison Media. His portfolio includes marquee clients such as HDFC Bank, AO Smith, PNB MetLife, and Pidilite. Notably, his innovative approach to media planning earned him the ‘Digital Rising Star’ award during his tenure at FoxyMoron.
In his new role, Ankush will lead cross-functional teams to deliver strategic, ROI-driven campaigns while strengthening the agency’s media planning and buying capabilities. He will also focus on nurturing future-ready talent to fuel Hashtag Orange’s media ambition.
Ankush Vij, Co-Founder & Vice President – Media, Hashtag Orange, stated, “Our long-term vision is to build an ecosystem of media leaders who blend strategic thinking with operational precision. Ankush’s expertise aligns perfectly with this vision.”
Echoing the sentiment, Umeish Shashidharan, Vice President – Media, Hashtag Orange, Mumbai, said, “Media today demands both agility and insight. Ankush brings the perfect balance of both, and we’re confident his leadership will set new industry benchmarks.”
Commenting on his appointment, Ankush Bhandarkar said, “Joining Hashtag Orange is an exciting opportunity to shape data-driven strategies that go beyond performance, creating meaningful engagement and long-term value for clients.”
With this key appointment, Hashtag Orange continues to reinforce its commitment to media innovation, client success, and regional growth.
