Mumbai: ITC Limited has unveiled a new digital campaign highlighting its Filo Series—a groundbreaking innovation in sustainable food packaging developed by its Paperboards and Specialty Papers Division. Designed to tackle a critical industry challenge, the campaign answers a key question: Can packaging be food-safe, sustainable, functional, and scalable at the same time? The Filo Series answers with a confident yes.
“As part of our commitment to circularity and innovation, we are proud to offer a range of planet-friendly, sustainable solutions that meet the evolving needs of several industries while improving their environment footprint. With the Filo Series, we set out to address a fundamental challenge—how to deliver food-safe, high-performance boards, which are sustainable and scalable. Filo is not just a product innovation; it represents a significant step in reimagining solutions for a wide range of industries seeking viable alternatives to single-use plastic,” said Rajesh Ponnuru, Divisional Chief Executive, Paperboards and Specialty Papers Business, ITC Ltd.
Crafted from biodegradable, food-grade paperboard, Filo offers a compostable, grease-resistant, and recyclable alternative to conventional plastic food packaging—making it ideal for businesses seeking performance without environmental compromise.
The campaign film—available on LinkedIn and YouTube—visually communicates how Filo enables food-safe packaging solutions while addressing real-world demands for scalability and circularity.
Filo is one of several innovations driving ITC’s ambitious sustainability roadmap. The company has been plastic-neutral for four consecutive years and has implemented eco-friendly packaging across its FMCG portfolio. Its strategy includes launching performance-led alternatives like Filo and commissioning a moulded fibre facility in Madhya Pradesh—demonstrating a long-term commitment to eliminating single-use plastic.
Aligned with ITC’s 2030 sustainability targets, the Filo Series reinforces the company’s leadership in sustainable innovation by delivering packaging that is not only eco-conscious but also efficient and market-ready.
