New Delhi: realme, the most popular smartphone brand among Indian youth, has announced celebrated actor Vicky Kaushal as its new smartphone ambassador. Alongside this, the brand also confirmed that the much anticipated realme 15 Series, the ultimate AI party phone will officially launch in India on 24th July 2025. This marks a significant moment as the brand continues to strengthen its identity and deepen its connection with young consumers through its core philosophy, ‘Make it real’.
The campaign “Live for real” featuring Vicky Kaushal will lead the rollout, combining powerful storytelling with star presence and category-defining innovation. As a brand deeply rooted in youth culture, realme has consistently resonated with young India — known for its stylish design, cutting-edge technology, and a voice that speaks their language. Vicky Kaushal, with his relatable personality and strong fan base among Gen Z and millennials, perfectly embodies this spirit.
Vicky Kaushal’s journey from theatre to mainstream cinema, built on powerful performances and a strong connect with audiences, mirrors realme’s values of boldness, authenticity and staying rooted. As the new face of realme, Vicky will feature in key smartphone campaigns starting with the launch of the realme 15 Series, a product lineup designed for young, socially active users who want performance with personality. The realme 15 Series introduces next-gen AI features, enhanced imaging and a refreshed design made for a generation that lives online and expresses through visuals.
Speaking on the collaboration, Vicky Kaushal said, I’ve always believed in keeping it authentic and being grounded. These are key values that have shaped every step of my journey. And hence realme’s ‘Make it real’ philosophy truly resonates with me. It’s not just about being real with others, but also being real with yourself, owning your story, and staying true to what drives you. I’m proud to join a brand that understands the ambitions of India’s youth and empowers them to push boundaries. Together, we want to inspire a generation to live boldly, stay real, and make every moment count.”
Commenting on the association, Francis Wong, Chief Marketing Officer, realme India, “We are proud to welcome Vicky Kaushal as the smartphone ambassador for realme. His story and persona reflect everything we stand for — confidence, relatability and originality. As we gear up to launch the realme 15 Series on 24th July, this partnership marks an exciting step forward in building realme’s emotional and cultural connection with its audience.”
For the first time ever, experience the power of AI Edit Genie exclusively with the upcoming realme 15 Series. This cutting-edge, voice-led photo editing tool redefines convenience, creativity, and control. With simple voice commands, users can effortlessly edit their photos, making professional-looking results easier than ever. Also, realme 15 pro will come in three stunning colors to suit every style – Flowing Silver ,Velvet Green and Silk Purple.
realme has always stood at the intersection of style, innovation and accessibility. With Vicky Kaushal leading its next brand chapter and the realme 15 Series launching soon, realme remains focused on delivering products and experiences that are bold, relevant and truly real.
