Mumbai: In a powerful new brand film titled “Champions Choose The Best Tools,” Golden Bullet has teamed up with creative agency Buzz Makers and Olympic double bronze medallist Manu Bhaker to celebrate the unsung champions of India’s workshops, factories, and construction sites. The film highlights how the right tools empower professionals to deliver excellence every day — much like an athlete depends on their equipment to hit their mark.
In the film, Manu Bhaker’s presence symbolizes focus, skill, and precision, paralleling the qualities of tradespeople and professionals who trust Golden Bullet tools to deliver peak performance. Seamlessly blending the world of competitive shooting with the world of skilled labour, the film underscores the universal importance of having the right tool for the job.
Kamal Kampani and Akash Kampani, Partners at Industrial Tools Corporation (makers of Golden Bullet), said, “This film is a celebration of the unsung heroes who shape our nation with their skill and dedication. At Golden Bullet, we have always believed that the right tools are essential for achieving excellence. Partnering with Manu Bhaker and Buzz Makers has allowed us to bring this vision to life, and we hope the film inspires professionals across industries to keep raising the bar.”
Set against a cinematic backdrop, the narrative reflects the company’s six-decade legacy of innovation, quality, and reliability, reinforcing its enduring commitment to empowering professionals across sectors.
Krishnaa D Jajoo, Founder of Buzz Makers, added, “When we partnered with Golden Bullet, we discovered that India is facing a growing shortage of skilled labour across industries — with worker well-being being a major concern. That insight shaped our campaign direction: showcasing how the right tools can truly empower professionals. Collaborating with a visionary client like Golden Bullet, and bringing in a champion like Manu Bhaker, made the message even more impactful. It’s a perfect alignment of purpose, performance, and partnership.”
By spotlighting real-world professionals and drawing parallels with world-class athletes, the campaign elevates tool usage from a task to a craft of mastery, reminding audiences that greatness is forged — not just in stadiums, but on shop floors too.
