MUMBAI: Fitness nutrition supplement brand MuscleBlaze has launched a digital film featuring global fitness influencer and powerlifter Larry Wheels. He has over 8.5 million social media followers.
Wheels endorses MuscleBlaze’s flagship product, Biozyme Whey, in the film, citing its clinically proven ability to deliver higher protein absorption. This digital film is created as a tribute to Indian action cinema and also features Garuda Ram, the popular action star from South of India best known for his role as the villain in ‘KGF’ against rocking star Yash. With Wheels bringing global fitness credibility and Ram looking to add dramatic, mass entertainment appeal, the film positions MuscleBlaze as a global brand rooted in science-backed, performance-driven nutrition.
The hero product, Biozyme Whey—known as Biozorb in the global markets—recently received a US patent for its EnzymePro formulation after six years of rigorous research and validation. This makes MuscleBlaze the only brand in the world to receive this patent. Wheels, who has personally used Biozyme Whey for over three months, vouches for its formulation and high-quality nutritional profile. MuscleBlaze says that since its founding in 2012 it has consistently invested in product testing and global certifications. Biozyme Whey has also been independently blind tested in the USA (Informed Protein, Labdoor), UK (Informed Choice), and Asia (Trustified), making it one of the most trusted and tested whey protein products in the world.
Kaustuv Paliwal, senior VP Bright Lifecare said, “We are thrilled to have Larry Wheels onboard to showcase the nutritional power of Biozyme Whey. India faces a protein problem in terms of intake and absorption, and Biozyme Whey solves this with its clinically proven higher absorption formula.
“Larry’s unmatched strength makes the global fitness community curious about his regime, and we are proud MuscleBlaze is part of it. Featuring KGF villain Garuda Ram adds energy and appeal. This campaign is a tribute to Indian cinema’s larger than life impact – just as Biozyme is having among all Fitness seekers.”
This campaign looks to reinforce MuscleBlaze’s commitment to innovation, performance, and building a fitness lifestyle brand with mass appeal and global relevance.
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