Bengaluru: Marriott International has launched its first-of-its-kind food and beverage campaign in South Asia, “Toh, Aaj Jaana Kahan Hai?”, starring Bollywood icon Kareena Kapoor Khan. With this bold new move, the hospitality major is set to transform the way guests discover and experience dining across its extensive hotel network in the region.
Anchored by a series of vibrant, tech-integrated brand films featuring Kareena, the campaign brings to life the richness and variety of Marriott’s restaurants and lounges. It positions each Marriott dining destination as more than just a place to eat—each becomes a space for spontaneous, memorable moments with friends, family, or loved ones. Running from July to September 2025, the campaign aims to increase brand affinity and footfall, particularly among experience-driven diners.
Kareena Kapoor Khan shared, “Some of my favourite memories have been created around a table—whether it’s Sunday brunch with family or a spontaneous dinner with friends. Marriott’s campaign is an invitation for everyone to make space for those moments again. And with so many incredible options across a city near you, the only question is: Toh, aaj jaana kahan hai?”
The video series captures Kareena’s effortless glamour and charm while highlighting Marriott’s diverse F&B offerings—from intimate date nights to indulgent brunches. The campaign taps into consumer intent at its most relatable point: deciding where to go out to eat.
Khushnooma Kapadia, Vice President – Marketing, South Asia at Marriott International, added, “At Marriott, we believe the future of F&B lies in combining tech innovation with the sensory experience of dining out. With our latest campaign “Toh, Aaj Jaana Kahan Hai?” launched across key cities in India, we are tapping into that cultural nuance using advanced mechanisms to ensure that when the customer is looking for us there is easy online access and targeted information enabling him. The endeavor is to cut out the search journey and facilitate faster reservations. We chose Kareena Kapoor to be the face because she is authentic, has a very strong connect with food and has the perfect mix of glamor and relatability. From traditional methods of booking to faster digital table reservations, we are seeing a paradigm shift in how guests discover and book their dinner options. Dining and reservations are becoming smarter and faster. From curated recommendations to immersive content, we are making the journey from intention to experience more seamless, intuitive, and inspiring. It’s a first for the industry with future-forward approach to hospitality. And we are very excited to see how it is received by our customers”
With automation, personalization, and content-led storytelling at its core, this campaign strengthens Marriott’s positioning as a hospitality innovator. It also reflects the brand’s commitment to making dining out not only more accessible, but more delightful—from reservation to last bite.
