Mumbai: Organic Tattva, an organic food brand, has unveiled its new campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. Conceptualized and executed by Eggfirst Advertising & Design Ltd., the campaign puts a spotlight on the deep trust every mother places in the choices she makes for her family—especially when it comes to food.
The emotionally resonant campaign includes a series of four TVCs, anchored by the flagship film ‘Har Maa Ka Vishwas’ and supported by three thematic spots built around the brand thought: ‘Switch to Purity, Switch to Organic Tattva.’ These films highlight everyday essentials like dal, rice, and sprouts, building a compelling case for integrating organic choices into the daily lives of Indian families.
Kriti Mehrotra, Director, Organic Tattva said, “At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.”
The campaign is being rolled out across digital, social media, and other key channels, ensuring deep reach across both urban and semi-urban audiences.
“At Eggfirst, we aim to build purposeful stories that strike a chord,” said Ravikant Banka, Founder & MD, Eggfirst. “This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”
By blending emotional storytelling with a message of wellness and authenticity, ‘Har Maa Ka Vishwas’ sets the tone for a new chapter in Organic Tattva’s brand journey, strengthening its connection with health-conscious consumers across India.
