Earlier this year, DreamSetGo—a premium sports travel and experiences platform—announced that in 2024 it facilitated trips for over 15,000 Indian fans across 30+ global sporting events. With bookings doubling year-on-year, the brand underscored India’s rising demand for personalised, high-end sports travel, reaching customers in over 50 cities nationwide.
Major events such as the Paris Olympics, ICC Men’s T20 World Cup, Wimbledon, Formula 1, and the Premier League topped the charts in popularity, with high-stakes matchups like India vs. Pakistan seeing peak demand. Olympic sports like athletics, tennis, and badminton also drew strong interest.
France, the U.S., and the U.K. emerged as the most preferred international destinations for Indian sports travellers.
Medianews4u.com caught up with Daniel Dsouza co-founder DreamSetGo.
Q. Last year there was a 2x year-on-year growth in bookings. This year what goals have been set and what is the gameplan to get there?
DreamSetGo’s 2x year-on-year growth is a strong testament to the rising demand for premium sports travel and the strength of our differentiated offering. In 2025, our focus is on accelerating this momentum by deepening personalisation and curating even more immersive, high-touch experiences for our clients.
Our game plan includes expanding access to marquee global events, enhancing athlete interactions and legend-led fan moments, and launching new proprietary IPs, such as the Dream Lounge, which debuted at the Rajasthan Royals stadium during IPL and will soon feature at the Abu Dhabi Grand Prix. We’re also strengthening international partnerships and unlocking emerging segments like off-season luxury sports travel to further scale our impact.
Q. What is DreamSetGo’s USP in sports tourism? Is going beyond the usual and doing things like facilitating athlete meet-and-greets, experiences like bringing Andre Agassi to India a USP of DreamSetGo?
DreamSetGo’s unique strength lies in curating deeply immersive, personalised sports experiences that go far beyond traditional hospitality. Whether it’s meeting Neeraj Chopra at the Eiffel Tower during the Paris Olympics or sailing with Michael Clarke in Sydney, our focus is on creating intimate, once-in-a-lifetime moments that build lasting emotional connections with sport.
This ability to unlock insider access, experiences that are not available off the shelf and that money alone can’t typically buy, is what truly sets DreamSetGo apart. We design bespoke journeys tailored to each client’s preferences, blending luxury accommodations, private transfers, curated cultural touchpoints, and culinary excellence.
As Indian HNIs increasingly seek memory-led, experiential travel, we’re delivering elevated offerings that combine sport, indulgence, and storytelling in a way few others can.
Q. Is the whitespace for growth in the next couple of years female travellers and the bleisure segment? Is the TG HNIs, corporates who can spend lakhs per person on one trip and to what extent is the willingness to spend on sports tourism growing?
Absolutely. Female travellers and the bleisure segment are emerging as exciting frontiers. With growing female sports fandom in India, we’re curating more inclusive and thoughtfully designed experiences.
Our core TG remains HNIs and corporates who are increasingly open to spending significantly on truly differentiated experiences. The post-pandemic shift toward experiential luxury has further accelerated this willingness to invest in curated, once-in-a-lifetime sports travel.
Q. From a marketing point of view what are the focus areas and priorities for DreamSetGo in 2025? Since sport is a 12-month affair does marketing take place across the year?
In 2025, our focus is on scaling brand awareness among premium Indian travellers, deepening global partnerships, and showcasing the exclusivity of our offerings.
Since sports is a year-round pursuit, our marketing is always-on, aligned with major global sporting calendars. We rely heavily on storytelling, showcasing real fan journeys and emotional highlights to spark aspiration and engagement across the year.
Q. Could you shed light on the brainstorming that took place with the creative agency that led to the digital campaign ‘Sound of Sports Experiences’?
The campaign was born from the insight that sports experiences aren’t just seen, they’re felt. The roar of the crowd, the tension before a serve, the thrill of meeting your hero, these are moments that go beyond the visual.
Our collaboration with the creative agency focussed on capturing that emotional and sensory dimension of sports travel. ‘Sound of Sports Experiences’ is our way of celebrating the immersive, goosebump-inducing magic that defines a DreamSetGo experience.
Q. What are the other marketing activities and innovations being done to create awareness about its offerings for events?
We complement our digital campaigns with a rich mix of experiential activations, influencer collaborations, and organic storytelling through past guest testimonials.
Our Dream Lounges and global viewing parties serve as brand showcases in themselves, immersive environments where our brand ethos comes alive. Co-branded experiences with teams and legends further deepen visibility and trust among our TG.
Q. Does the marketing mix skew towards digital through SEO, social media? Or does traditional media also play a role?
DreamSetGo’s marketing strategy takes a multi-channel approach, with a strong emphasis on digital platforms such as SEO, social media, and influencer collaborations to engage our premium target audience.
Traditional media, like print and outdoor, is used selectively to build credibility and amplify marquee campaigns. The goal is to maintain a consistent brand presence across all the touchpoints where our audience consumes content.
Q. Last year DreamSetGo appointed Sourav Ganguly as its first brand ambassador. How has he helped create awareness so far?
Sourav Ganguly has been a powerful catalyst in building awareness and brand trust. As a sporting icon, he bridges generations and speaks directly to both fans and affluent decision-makers.
His association with DreamSetGo has helped reinforce our core promise, exclusive, unmatched access to the world of sports, and made that promise more tangible for our audience.
Q. What are the big upcoming events from DreamSetGo? While 60 percent of events are about cricket to what extent are other sports like soccer, F1 growing?
Cricket continues to be the dominant force in our portfolio, driven by the deep-rooted passion of Indian fans and the immersive potential of marquee tournaments.
At DreamSetGo, we’ve taken this a step further by introducing bespoke offerings such as yacht tours, masterclasses, fireside chats, and Dream Lounges and Suites, including our flagship Dream Lounge at the Rajasthan Royals’ stadium and Dream Suites in the UK.
This winter, we’re also introducing our exclusive ‘Travel with Legends’ journeys, luxury adventures alongside cricketing icons like Matthew Hayden and Jonty Rhodes across destinations like Australia and Kenya.
However, beyond cricket, we’re seeing a significant surge in demand across other sporting verticals. Upcoming highlights include the Abu Dhabi F1 Grand Prix Dream Lounge, UEFA Champions League finals packages, and premium Wimbledon experiences. We’re also curating high-end motorsport experiences at iconic tracks like Imola and Monza, and offbeat journeys such as golfing under the midnight sun in Iceland.
The beauty of sports-based travel lies in its ability to blend cultural immersion, community, and unforgettable moments. As Indian travellers become more global and experience-driven, luxury sports tourism is rapidly evolving into a multi-sport, year-round phenomenon, pushing new frontiers and reaffirming India’s growing presence at the world’s biggest sporting stages.
