Port of Spain: The Trinbago Knight Riders (TKR), the most successful franchise in Caribbean Premier League (CPL) history, have announced a landmark partnership with Stake, the world’s leading online casino and sportsbook, as their Official Title Partner. This multi-year agreement marks a strategic alliance between two high-performing brands committed to innovation, fan engagement, and global sporting excellence.
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi-year agreement,” said Binda Dey, Group CMO, Knight Riders Sports. “This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Stake’s collaboration with TKR adds to its expanding international cricket portfolio, which already includes the European Cricket Championships, Paarl Royals, and Major League Cricket. It also strengthens Stake’s presence across the global sports spectrum, where the brand already partners with the UFC, Everton FC, and the Stake F1 Team.
“TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide,” said Akhil Sarin, Chief Marketing Officer at Stake.
Sarin further added, “Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket.”
To celebrate the launch, TKR and Stake rolled out a dynamic teaser campaign featuring Knight Riders stars Andre Russell, Sunil Narine, and Dwayne Bravo, alongside athletes from Stake’s global sponsorship roster. The campaign successfully built intrigue and excitement across social media, culminating in the official announcement and reinforcing both brands’ commitment to innovation and cross-sport engagement.
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