MUMBAI: In a recent strategic move to intensify the brand’s integrated marketing practices, Ajmera Realty & Infra India has onboarded Trusha Seth as the General Manager – Group Marketing.
In this new role, Seth will spearhead all marketing strategies, activities, and campaigns, with the overarching goal of delivering stellar brand and product resonance along with recall value among stakeholders. Widely recognized for her thought leadership and ability to align marketing goals with business objectives, Trusha’s appointment is expected to bring fresh energy and strategic direction to Ajmera Group’s evolving narrative in the Indian real estate sector.
With over 18 years of experience in serving brands in the Indian real estate landscape, along with retail and hospitality, she brings along a strong fusion of creativity, performance-driven strategy, and digital acumen that enables and empowers holistic brand growth through tailor-made strategies.
Prior to this, she served as a deputy GM, marketing Shapoorji Pallonji Real Estate, where she led marketing efforts for flagship developments in Mumbai, Pune, and Bengaluru under the entities including SPRE and SD Corp. Earlier than this, her stint as an Assistant General Manager of Marketing at Viceroy Properties involved her marketing acumen behind driving the brand’s visibility as well sales.
At Ajmera Realty, she will be in charge of group-level brand strategy, digitalisation, customer engagements, and marketing communications. Her joining is an indication of the Group’s intent to reimagine its brand voice, expand presence in key markets, and amplify digital solutions for performance-driven growth.
Dhaval Ajmera, Director – Corporate Affairs, Ajmera Group, said, ” We are at a significant phase in our growth journey, and are pleased to welcome Ms. Trusha Seth on-board. Her expertise will play a key role in strengthening the brand narrative and shaping a robust, agile marketing strategy that aligns with today’s rapidly evolving marketing dynamics. We are confident of this association and the impact-driven results it will garner in best interests of Ajmera Realty.”
Seth said, “It’s an honour to be a part of a legacy brand that has played an integral role in defining Mumbai’s real estate landscape. As the market continues to evolve, there lies an immense opportunity to curate meaningful and relatable customer-centric narratives that resonate across audiences and platforms, in turn driving sales and brand recall value of Ajmera Realty.
I look forward to leveraging my experience to drive integrated marketing strategies that not only elevate the brand but also deliver real business impact.”
