Mumbai: BBDO India has announced the promotion of Shruthi Subramaniam to the role of Executive Creative Director – Mumbai. With over 14 years of industry experience, Shruthi brings a dynamic blend of creative prowess and strategic thinking to her expanded leadership position.
At BBDO India, Shruthi has been the creative force behind award-winning campaigns for marquee global brands including WhatsApp, Bumble, and Neutrogena. Her portfolio also spans impactful work for renowned clients such as Unilever and Mercedes-Benz — campaigns that have not only delivered results but also made cultural waves. Most recently, she was honoured with a prestigious CLIO Music Award, placing her alongside global icons like Harry Styles and Ozzy Osbourne — a testament to her creative resonance on a global scale.
In her new role, Shruthi will be a part of BBDO India’s core leadership team, contributing to the agency’s overall creative direction, leading key client partnerships, and nurturing the next generation of creative talent. She will focus on pushing the envelope of both storytelling and “story-doing,” while fostering a culture of innovative, purposeful work.
Commenting on the elevation, Josy Paul, Chairman & CCO, BBDO India, said, “Shruthi’s work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. She’s been an integral part of BBDO India’s growth story. With our vibrant, diverse talent pool, we’re confident she’ll bring even more value to our clients while moving the agency and industry forward.”
Expressing her thoughts on the new role, Shruthi Subramaniam shared, “The BBDO Ashram is my home – I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.”
