MUMBAI: Canva, an all-in-one visual communication platform, announced the launch of the second edition of its flagship brand campaign in India, ‘Dil Se, Design Tak’. Building on the strong momentum of last year’s debut, the refreshed campaign delivers deeper insights, emotionally resonant narratives, and culturally rooted storytelling that reflects Canva’s core mission: making design simple, joyful, and accessible for everyone.
Drawing from the feel-good premise of the first campaign, ‘Dil Se, Design Tak’ returns with two incredible new storylines that celebrate the many faces of creativity. From families crafting meaningful moments with heart, to professionals turning big ideas into reality with ease, Canva continues to empower creators across every walk of life.
“Design has become a powerful way to create, connect, and communicate in India. With the second edition of ‘Dil Se, Design Tak’, we are celebrating the creativity in everyday life, from living rooms to boardrooms. The stories are bigger, the communities more diverse, and at the heart of it all is a strong belief that anyone can design. Whether you’re a student, a freelancer, a teacher, or a small business owner, Canva is here to help you turn ideas into impact, on your own terms, in your own language.” said Chandrika Deb, Country Lead – India, Canva
The first film introduces us to Jaadu Dadu, a charming magician played by veteran actor Dalip Tahil, who effortlessly fills every room with wonder, except the one closest to his heart. His spirited granddaughter Drishti and her playful dog Chico adore his tricks, but his daughter Aaliya (played by Saloni Batra) longs for genuine connection rather than performance. As unresolved issues surface, Aaliya, the central character who anchors both films, finds herself confronting her father’s emotional distance. Drishti then turns to Canva not just to create, but to reconnect. She designs a heartwarming poster that becomes a turning point, bringing the family together through thoughtful creative expression. The film highlights that a timely, meaningful design can become more than a message, it can be the catalyst for change.
Creative Bridges at Work: The second film, which will be unveiled in the upcoming weeks, unfolds in a dynamic workplace where we meet Aaliya again, this time as a millennial manager, mentoring Sia, a Gen Z teammate brimming with bold ideas and a distinct creative voice. The film is a clever attempt at highlighting the cliched workplace conflict between the two generations and how Canva becomes the space where their perspectives begin to align. It celebrates the power of shared creativity and puts teamwork and collaboration at the heart of it.
