Mumbai: The Broadcast Audience Research Council (BARC) India has announced the appointment of Gaurav Banerjee, Managing Director & Chief Executive Officer of Sony Pictures Networks India (SPNI), as its new Chairman, effective immediately. The decision was made at BARC India’s Board Meeting held on August 1, 2025.
Mr. Banerjee takes over from Mr. Shashi Sinha, Executive Chairman of IPG Mediabrands India, who held the role since March 2022. An industry veteran with over two decades of experience, Banerjee also represents the Indian Broadcasting & Digital Foundation (IBDF) as its Vice President and is on the boards of MSM-Worldwide Factual Media Pvt Ltd and Bangla Entertainment Pvt Ltd.
Commenting on his new role, Gaurav Banerjee said, “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”
Outgoing Chairman Shashi Sinha reflected on his tenure, saying, “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new Chairman, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”
Nakul Chopra, CEO, BARC India, also welcomed the leadership transition, stating, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”
