Mumbai: Zomato has announced a landmark association with global superstar Shah Rukh Khan, officially naming him as its new brand ambassador. The partnership follows Khan’s recent appearance in Zomato’s latest campaign, Fuel Your Hustle, which celebrates the quiet perseverance behind some of India’s most celebrated success stories.
Through this association, Zomato aims to connect with individuals who believe in hard work, consistency, and relentless progress, while reinforcing its commitment to fuelling ambition with great food.
Commenting on the association, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “Shah Rukh Khan’s journey, from humble beginnings to global icon, mirrors the grit and persistence we believe in. No shortcuts, just relentless progress. We’re excited to welcome him as our brand ambassador, inspiring millions to keep showing up and fuelling their ambition. His influence transcends generations and borders and is a reminder for India to keep at it.”
Shah Rukh Khan added, “Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most—great food. It’s a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India.”
As part of the collaboration, Shah Rukh Khan will feature prominently across Zomato’s integrated marketing initiatives, spanning television commercials, digital campaigns, print, and outdoor activations.
