Mumbai: In celebration of India’s 79th Independence Day, JioHotstar has announced ‘Operation Tiranga’, a platform-wide initiative honouring the nation’s spirit of freedom. Through Tiranga Ek, Kahaniyaan Anek — a specially curated line-up of patriotic stories — the campaign reflects the diverse identities, emotions, and ideals symbolised by the Indian Tricolour.
As part of the celebration, JioHotstar will offer full-day free access to its entire content library on August 15, reinforcing its vision of making premium entertainment accessible to all parts of India.
The platform’s Independence Day tribute begins with a reimagined interface, greeting viewers with a splash screen inspired by the colours and essence of the nation. The curated showcase draws from the symbolism of the flag:
- Saffron — Stories of courage and covert heroism (Take Off, Madras Cafe, IB71)
- White — Tales of sacrifice and resilience (Salakaar, Neerja, Mangal Pandey: The Rising, Chandrashekar)
- Green — Narratives rooted in cultural legacy and pride (Sarzameen, Kesari 2, Airlift)
Speaking about the initiative, Minakshi Achan, Head – Brand & Creative, JioHotstar, said, “JioHotstar has always believed in unlocking infinite possibilities through storytelling by giving viewers the freedom to choose what they watch, when they watch, and how they engage with it. Operation Tiranga is an extension of that philosophy. It is a campaign that celebrates the spirit of Independence Day and removes all barriers to access, allowing every viewer to discover stories that reflect the courage, resilience, and identity of the nation.”
Operation Tiranga will be amplified across in-app takeovers, primetime TV spots, outdoor media, digital platforms, social media, and brand collaborations. In partnership with the Ministry of Information and Broadcasting, the campaign will also raise awareness about the correct etiquette for displaying the national flag, blending entertainment with education and national pride.
With this initiative, JioHotstar continues to make premium storytelling more inclusive and relevant, offering blockbuster originals, acclaimed films, and inspiring narratives across languages, cultures, and screens — free for all this Independence Day.
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