Rado unveils ‘The Time Is Now’ campaign for festive gifting

Mumbai: This festive season, Rado—Switzerland’s vanguard of material innovation and timeless sophistication— unveils its latest campaign, The Time Is Now, celebrating presence, sentiment, and enduring design. The campaign reminds us that there is no better moment than the present to express gratitude, admiration, or love.

Led by global icons and brand ambassadors Hrithik Roshan and Katrina Kaif, the campaign honours the brilliance of pausing, reflecting, and gifting with intention. In an ever fast-paced world, Rado positions its watches as rare treasures — not merely worn, but remembered.

A Rado timepiece, crafted in signature high-tech ceramic and shaped by a legacy of innovation, is “a heritage in the making” — redefining luxury as understated, meaningful, and eternal.

Hrithik Roshan and the Captain Cook High-Tech Ceramic Chronograph

Sporty yet refined, bold yet effortless, the Rado Captain Cook High-Tech Ceramic Chronograph reflects duality in design and function. With a matt black 43 mm high-tech ceramic monobloc case, polished rose gold-coloured accents, and a lightweight yet scratch-resistant bracelet, it merges strength with sophistication. Powered by the calibre R801, regulated in five positions for precision, it balances rugged durability with elegant versatility.
“The Captain Cook is not just a watch; it’s a companion. Strong, versatile, and always composed,” shares Hrithik.

Katrina Kaif and the Centrix Diamonds

For those who seek grace, the Rado Centrix Diamonds embodies brilliance and elegance. Featuring 60 full-cut Top Wesselton diamonds around the bezel and 11 more on a luminous brown mother-of-pearl dial, the watch combines rose gold PVD-coated stainless steel with ceramic links. Its calibre R763 automatic movement with an anti-magnetic Nivachron™ hairspring ensures accuracy across generations.
“The Centrix Diamonds isn’t just beautiful — it carries a quiet power. It’s refined and graceful. It is a truly luxurious work of art,” says Katrina.

Reflecting on the campaign, Adrian Bosshard, CEO of Rado, said, “At Rado, we craft timepieces that become part of your story. This campaign is an invitation to celebrate life’s defining moments — with something as enduring as the memories they create.”

With The Time Is Now, Rado reinforces its belief that true luxury is not about keeping time, but about making it matter.”