Mumbai: Cartoon Network and POGO, are proud to announce the launch of the 18th edition of the School Contact Program (SCP), one of India’s largest and most impactful school outreach initiatives. With a focus on reaching over one million students across 1400 schools in 17 cities, the 2025 edition continues the legacy of inspiring and empowering young minds through engaging in meaningful experiences. Spanning across Tier 1 metros and Tier 2 hubs, across the country, the SCP will reach students in cities such as Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Lucknow, Kanpur and more.
Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery said, “The 18th edition of the School Contact Program marks another milestone in our commitment towards shaping thoughtful, empowered citizens of tomorrow. Over the years the School Contact Program has consistently delivered engagement opportunities for our brand partners by blending meaningful messaging with the emotional connect of our iconic characters. With this year’s integrated rollout across schools, television, and digital platforms, we’re excited to offer partners a unique and purpose-driven way to connect with kids and families across India. We look forward to the collaborations and positive change this year’s edition will help drive.”
As part of the 18th edition of the School Contact Program, ‘POGO brings back ‘POGO Heroes of Kindness’ a heartwarming initiative, encouraging empathy, compassion and community building among school children. Recognised with major awards for its creative excellence and powerful social messaging, the initiative showcases kindness through its most beloved characters, Chhota Bheem, Little Singham and Balram from Jay Jagannath. Each one of these characters exemplifies everyday acts of kindness, motivating students to model similar behaviour in their lives. Meanwhile, ‘Cartoon Network Titans of Tomorrow’ highlights the theme of environmental care, cheering students to become change agents for a sustainable future.
Cartoon Network Titans of Tomorrow is presented by Sunfeast Yippee Noodles, co-powered by Act II, Dettol, and Amazon India, with Shelcal Pro Kids Gummies as the associate sponsor. With presenting sponsor Dark Fantasy, POGO Heroes of Kindness is powered by Yellow Diamond, along with Meesho, Tata Soulful Ragi Bites, Ziggy Donut Cake, and Tedibar Ceramax as associate sponsors. The diverse sponsorship lineup reflects Warner Bros. Discovery’s popularity and reach with leading brands.
The 18th edition of the School Contact Program officially kicked off in August and will continue its rollout across key cities in the coming weeks, bringing joy, values, and impact to classrooms across the country.
-Based on Press Release
