Bengaluru: Flipkart has announced the launch of Flipkart Black, a premium subscription program designed to put customers in charge of their digital experiences and rewards. Evolving from the company’s existing VIP subscription, Flipkart Black introduces a personalized suite of benefits across shopping, entertainment, and travel, catering to India’s digitally native consumers.
Priced at ₹1499 annually, with an early bird offer of ₹990 available during the first month of launch, Flipkart Black offers unmatched value to members. Key benefits include a complimentary one-year YouTube Premium subscription, 5% SuperCoins cashback on every purchase, and access to exclusive Black Deals on premium appliances and gadgets. Additional perks include early access to shopping festivals, 15% instant bank offers during early access periods, and priority customer support.
The subscription also integrates travel benefits, offering members ₹1 rescheduling and cancellation on Cleartrip and Flipkart Travel bookings, reinforcing the program’s value proposition beyond shopping.
Speaking on the launch, Rahat Patel, Vice President – Loyalty, Flipkart, said, “Our digitally savvy customers have evolved beyond the basic needs of value and convenience. They seek better control over their choices when it comes to online shopping and entertainment experiences. ‘Flipkart Black’ is designed to empower these customers with exactly that – by truly putting them in charge of their digital experiences and rewards. The first set of benefits is primarily focused on shopping, entertainment and travel. We will continue to expand this in future and keep solving for our customers.”
He further added, “The value of the programme is hard to miss. Members instantly save through complimentary annual YouTube Premium and Cleartrip benefits. They will continue to get more savings on their Flipkart purchases as a bonus, in addition to other tailored rewards that suit their lifestyle.”
How Flipkart Black Differs from Flipkart Plus
- Program Nature & Audience: Flipkart Plus is an earned loyalty program rewarding consistent shoppers, while Flipkart Black is a paid, premium subscription targeting affluent, digitally engaged consumers seeking instant value and elevated experiences.
- Beyond Shopping: Flipkart Black expands benefits into entertainment and travel, offering YouTube Premium and Cleartrip perks alongside core e-commerce rewards.
- Instant & Continuous Value: Members enjoy steep, exclusive Black Deals on premium brands, while consistently earning accelerated 5% SuperCoins cashback (up to ₹100 per order).
