New Delhi: Fun Flips, a snacking brand from JK Foods, part of the JK Group, has partnered with Media Care to strengthen its digital presence.
Media Care, an integrated marketing agency specializing in digital strategy, performance marketing, influencer collaborations, and corporate communications, will lead the brand’s digital transformation. The comprehensive mandate includes social media marketing, seasonal campaigns, influencer-led activations, and performance-driven initiatives with a focus on reviving the emotional connect Fun Flips has nurtured over decades while positioning it as a contemporary choice for today’s consumers.
Launched decades ago, Fun Flips has long held a special place in North India’s snacking culture with its bold flavors, crunchy texture, and vibrant packaging. As demand grows and accessibility through quick commerce platforms expands, the brand continues to strengthen its legacy while appealing to new-age snackers.
Speaking on the occasion, Partha Biswas, Director, JK Foods, shared, “Fun Flips has always enjoyed a strong consumer connect. With Media Care onboard, we are confident of reigniting that bond through integrated digital campaigns that reflect both heritage and innovation. The strategy will also strengthen our presence across quick commerce platforms, making the product more accessible to today’s fast-paced consumers.”
Echoing this vision, Vivek Kataria, Business Head, JK Foods, stated, “This collaboration marks a new chapter for Fun Flips. We want to position the brand not just as a reminder of childhood memories but also as a contemporary snacking choice. Media Care’s expertise in digital storytelling and performance marketing will play a pivotal role in driving this ambition.”
Sharing his perspective, Yasin Hamidani, Co-Founder & Director, Media Care, said, “Fun Flips is not just a brand, it’s an emotion. Generations have grown up enjoying it, and our goal is to make it as relevant for today’s digital-first consumers as it has been for their parents. From innovative storytelling to data-driven campaigns, we are excited to bring Fun Flips back into the hearts and carts of millions.”
Adding to this, Heemanshu Hemrajani, Co-Founder & CEO, Media Care, commented, “Fun Flips holds an iconic status in North India’s snacking culture. By blending creativity with performance, we aim to capture both the emotional connect of loyal consumers and the aspirations of new age snackers. This dual approach will ensure strong engagement and measurable growth.”
