New Delhi: The Mavericks, an integrated marketing communications agencies, has announced the appointment of Gaurav Tuli as Director – Digital & Tech, a move that underscores the firm’s commitment to delivering AI-led, seamless, and insight-driven digital experiences.
With over 16 years of experience across India and Canada, Tuli brings sectoral expertise spanning auto, healthcare, pharma, QSR, FMCG, banking, aviation, hospitality, alcobev, education, electricals & home appliances, beauty, and CPG. He has led transformative campaigns for marquee brands including Bayer, Ford, Wendy’s, Jamie’s Italian, PepsiCo, Swaraj Tractors, Hyatt, InterGlobe, Oriflame, Luminous, and Himel. His work has been recognised for its ability to integrate innovative technology with creative marketing campaigns, ensuring data-driven insights and enhanced stakeholder engagement.
In his new role, Tuli will be tasked with expanding The Mavericks’ digital service offerings, introducing solutions powered by Generative AI, predictive analytics, and automation. His focus will be on blending technology with creativity and design thinking to ensure that campaigns are not only efficient but also emotionally resonant and contextually relevant.
“Integrated communications is about placing the audience at the very center of every strategy,” said Chetan Mahajan, Founder & CEO, The Mavericks India. “It’s no longer about channel-first thinking. It’s about orchestrating a cohesive experience across digital and traditional touchpoints. In the digital age, integration means being agile, real-time, and deeply contextual and Gaurav will be integral to building that connected, insight-led ecosystem for our clients.”
Sharing his vision, Gaurav Tuli added, “The intersection of data, technology, and creativity is where the most exciting things are happening. I’m excited to build AI-led offerings that go beyond automation – from Generative Engine Optimization (GEO) for AI discoverability, to predictive performance models and scalable content solutions that don’t rely on traditional production. These tools help brands move faster, listen smarter, and create more meaningfully. They’re not replacing creativity, they’re supercharging it.”
