Mumbai: Flash.co has announced the global launch of Flash AI, a first-of-its-kind AI Shopping Assistant, now available across 100+ countries. Designed to enhance the shopping experience for over 1 billion active ecommerce users worldwide, the product aims to simplify decision-making in an era of overwhelming choice and frequent price fluctuations.
Founded by Ranjith Boyanapalli (ex-SVP, Flipkart) and backed by Blume Ventures, Global Founders Capital, and Peer Capital, Flash AI is positioned as a significant step in the evolution of AI-powered ecommerce.
Shoppers can access Flash AI by simply adding flash.co/ before the URL of any product on any merchant site. The tool instantly generates an AI-powered product page with a bias-free summary of insights distilled from YouTube, Reddit, expert blogs, and marketplace reviews. It also offers real-time price intelligence by comparing prices across multiple stores, surfacing the best available deals.
Announcing the launch, Ranjith Boyanapalli, Founder & CEO of Flash AI, said, “With Flash AI, we aim to craft a commerce intelligence layer that helps shoppers make better, faster decisions. Instead of changing shopper behaviour via conversational discovery agents, we designed Flash AI to layer seamlessly onto the shopping journey, wherever the shopper is already browsing. Built on commerce intelligence from over 2 billion anonymized data points, Flash AI will lead the global shift into AI-driven commerce (agentic commerce), setting a new standard for the industry – with more products & features rolling out in the days ahead.”
With global ecommerce expected to exceed $7 trillion, Flash AI addresses the growing complexity of online shopping, where 78% of shoppers say they feel overwhelmed by too many options. By combining AI-powered deep research, price comparison, and proprietary tracking tools for orders, refunds, warranties, and spends, Flash AI promises to transform shopping fatigue into smarter, faster, and more confident decisions.
The AI Shopping Assistant can be accessed via Flash’s website, mobile app, or even on WhatsApp, making it universally available to global shoppers.
