Kolkata: Just in time for the festive season, Dollar Industries Limited has unveiled a new festive collection for its women’s wear brand, Dollar Missy, celebrating the power of perfect outfit pairings through its latest advertising campaign, “Missy Ne Bana Di Jodi.”
The collection features rich festive hues, figure-flattering fits, and versatile designs thoughtfully crafted to meet the style needs of modern women. Whether paired with stylish tunics, elegant kurtis, or casual tops, Dollar Missy leggings elevate every ensemble, making them a must-have for the season. The campaign introduces a fresh, fashion-forward festive collection that blends comfort, color, and contemporary style.
Starring brand ambassador Yami Gautam, the campaign “Missy Ne Bana Di Jodi” brings to life the idea that great celebrations begin with the perfect pair—and that pair is incomplete without Missy leggings. From relaxed family brunches to puja festivities and evening gatherings, the collection is designed to complement every festive moment with effortless elegance.
Vinod Kumar Gupta, Managing Director, Dollar Industries Limited, said, “Festive seasons are all about looking and feeling your best, and with our new Dollar Missy collection, we’ve created the perfect blend of comfort and festive flair. This launch is a celebration of vibrant colours, versatile styles, and the confidence that comes from the perfect fit. Our new TVC featuring Dollar Missy’s brand ambassador Yami Gautam beautifully captures that spirit, showing how Missy leggings complete every festive look with effortless charm.”
Conceptualised by Lowe Lintas, the TVC infuses youthful energy with festive flair, showcasing how modern women seamlessly pair their outfits while moving confidently through every celebration of the season. The collection is priced between Rs. 349/- to Rs. 1,249/-, making it a perfect blend of style, comfort, and affordability for the festive season.
