Mumbai: 82.5 Communications, in partnership with Tata Consumer Products Limited (TCPL), is set to launch a unique Himalayan Day initiative for Himalayan Natural Mineral Water, blending purity, artistry, and community.
As part of the campaign, the brand has collaborated with five clay artists from the Himalayas to design limited-edition handcrafted packs, each inspired by the mountains they call home. The initiative also includes a soulful brand film conceptualized and executed by 82.5 Communications, celebrating Himalayan clay artistry and the timeless inspiration drawn from the region.
Observed annually on 9th September, Himalayan Day reaffirms the brand’s commitment to giving back to Himalayan communities. This year’s campaign not only celebrates cultural heritage but also directly supports local artists, with each limited-edition pack contributing to their livelihoods.
The Limited Edition Artist Collection features handcrafted mugs — signed and numbered by the artists — paired with a 750ml glass bottle of Himalayan Natural Mineral Water. Each piece is housed in bespoke packaging that narrates the artist’s personal journey and connection to the mountains.
With this initiative, 82.5 Communications and TCPL aim to bring alive the brand’s larger purpose: celebrating the Himalayas — its people, its purity, and its spirit — through a one-of-a-kind collaboration between nature and art.
Partha Biswas, President and Head – RTD Business, Tata Consumer Products, said, “The Himalayas have always been our source, not just of pure water, but of inspiration, culture, and community. This Himalayan Day, we celebrate artisans whose handcrafted creations embody the serenity of the mountains while renewing our pledge to support the communities that call these ranges home. These artists have traced their home into these mugs. These limited-edition handcrafted pieces represent months of dedicated work that will now reach consumers, generating direct economic impact for these craftsmen. Through initiatives like these, we aim to ensure that the pristine beauty and rich heritage of the Himalayas continue to flourish for generations to come, and that these mountains are more than just scenery, they are life itself.”
Anuraag Khandelwal, Chief Creative Officer, 82.5 Communications, added, “At TCPL and 82.5, we began with a simple question: how do we bring the soul of the Himalayas to people who may seldom wake up to them each day? Not as a campaign, but as an experience that feels as close as possible to being there. Partnering with a curator, artists and filmmakers from Himachal, made this journey deeply rewarding – reminding us that when we stay true to culture and community, brands don’t just get built, they grow meaningfully. Sometimes, it’s as simple as sharing peace – one sip at a time.”
Chandana Agarwal, President North and Head of Business, 82.5 Communications (Ogilvy group), said, “From the heart of the Himalayas, a story in every drop. Himalayan water carries more than just refreshment; it holds the very soul of its home—a vibrant ecosystem, a timeless culture, a feeling that transcends the mighty peaks. This Himalayan Day, we at 82.5 Communications are humbled to partner with Tata Consumer Products, weaving this spirit into a tapestry of art. Five artists, whose roots lie deep in the mountains, have poured their hearts into a tribute that flows with love—savor the art, the spirit and the water all from the Himalayas.”
Credits: Social Media Platforms
Agency
Chief Creative Officer, India: Anuraag Khandelwal
Chief Executive Officer: Kiran Ramamurthy
Chief Strategy Officer: Rohitash Srivastava
President and Head of Office: Chandana Agarwal
Creative Team: Vikrant Markal, Jerry Thundathil, Siddharth Dua
Account Management: Aritrika Sanyal
Client
Mr. Partha Biswas (President and Head- RTD Business, TCPL)
Vikram Chandratrey (Vice President, RTD Marketing, TCPL)
Raghav Raj Jaggi (Senior Brand Manager, RTD, TCPL )
Credits: Print
Team 82.5 Communications Pvt. Ltd
Client – Tata Consumer Products Limited (TCPL)
