MUMBAI: Pour Home, a home fragrance brand, has announced a new era in the zone of accessible luxury with the launch of its latest TVC starring Bollywood actress Kareena Kapoor. For those who aspire to celebrity living, the campaign video is an invitation to bring her signature style and presence into every home.
The film looks to offer an intimate glimpse into Kareena’s personal routine, how she returns from a vacation and fills her space with the uplifting scent of Pour Home’s 30-day air freshener. She reveals her secret to keeping her home fresh, welcoming, and elegantly inviting, a fragrance trusted by stars.
The company added that what makes this collaboration truly special is its promise that the fragrance Kareena uses and trusts is now available to all, transforming daily living and making every home feel extraordinary. Pour Home’s commitment is simple. Luxury, comfort, and elegance are not just for the stars. Everyone deserves to experience the delight of coming home to an uplifting, lingering scent.
Saurabh Gupta, MD, CEO Hamilton Sciences said, “Freshness, in addition to a scent, is a part of what makes a house feel like home. We are delighted to partner with Kareena Kapoor in bringing this story to life in the form of a TVC. Kareena’s natural charm and authenticity effectively capture what Pour Home stands for: simple, everyday luxury that enhances life’s moments.”
This TVC emphasises that it’s the little things that matter most, like how a fresh-smelling home can uplift spirits and welcome people back to what matters. Pour Home says that it continues its journey to make every home feel special, combining quality fragrances with heartfelt storytelling.
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