Mumbai: Canva, the global visual communication platform, has partnered with Global, the Media & Entertainment group, to launch a multi-platform marketing campaign designed to inspire everyday creativity across the UK.
As part of the initiative, Canva teamed up with Capital, the UK’s no. 1 hit music station, to invite listeners to submit bold and aspirational designs for a chance to see their work showcased on The Landmark @ London Bridge, one of Global’s largest digital screens in Central London. By encouraging people to “design against dull” with Canva’s simple creative tools, the campaign brought everyday artistry to life on the streets of London.
Competition winner Gabriele expressed her excitement, saying, “It was easy to create the design using Canva’s tools such as Background Remover, Magic Eraser and Special Effects to create different colours.”
Amanda Zafiris, Canva’s Head of Marketing for Europe, highlighted the campaign’s impact, “This campaign has shown the incredible creativity people unlock with Canva. Seeing one of those designs light up London highlights how powerful simple tools can be in helping ideas make an impact.”
In addition to having her winning artwork displayed on a London billboard, Gabriele received a 10-year Canva subscription, an Apple iPad, an Apple Pencil, and a bespoke prize to help turn her dream into reality.
The campaign also follows Canva’s large-scale outdoor takeover at Waterloo, where 14 Global billboards transformed the space into a live demonstration of Canva’s design capabilities.
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